Ivan Bojanic

In Times of Crisis, Choose Interaction Over Transaction

This blog post was written in concert with my colleague Valerie King, Content Writer, Marketing & Industry Engagement, Gongos, Inc. Years ago, a colleague worked for a company whose customer base was largely made up of senior citizens. They would frequently call the customer service...

Coming of Age During Crisis: How Gen Z Will Reshape the World as We...

This blog post was written in concert with my colleagues Lauren Burger, Senior Manager, Strategy & Implementation, and Amy Perifanos, Vice President, Strategy & Implementation, Gongos, Inc. By this point, most of us have heard about the generation that follows Millennials—Gen Z. But in case...

Customization is the New Black: The Age of the Passive Consumer is Decidedly Over

{Blogger’s note: I’d like to credit and thank my colleague Susan Scarlet, Vice President, Strategic Branding for helping me bring this work to life.} Almost a century ago, Henry Ford famously proclaimed that his customers could have a car painted any color they wanted –...

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