Vikas Agrawal
How to Build a Customer-Centric Business Strategy from Scratch
There is no denying the importance of a customer-centric business strategy. A report by Deloitte and Touche found that businesses with a customer-centric strategy were up to 60% more profitable than companies without a focus on their customers. This is in addition to the...
How to Grow Your Blog in 2017 and Beyond [Infographic + Interview]
The field of content marketing is ever-changing, and it’s about to get even uglier. Experts predict that 2017 will become a tough time for new bloggers. With so much content floating around, it’s going to get really difficult to stand out in basically any...
3 Simple Ideas to Improve Customer Service and Retention in the Tech Industry
The tech industry can be an unforgiving jungle for customers. Tech has always been an impersonal industry, partly because many techies are always better with machines and gadgets than with people. Plus, with the growth of ecommerce and companies that deal exclusively with digital...
How to Foster Customer Loyalty for Businesses in the Auto Industry
Customer loyalty is one of the biggest pillars of a successful business. Like in every other industry, auto dealerships, repair shops, and others businesses in the auto industry depend on a loyal customer base and a vibrant customer retention strategy for growth and survival. The...
How Interactive Kiosks are Redefining Employee Satisfaction and Engagement
Interactive or custom kiosks have been heralded as the next big thing for customer service. Brands like Wendy’s, Walgreens, and McDonald’s have reassigned or replaced employees with self-service kiosks to help cut operational costs, increase productivity, and enhance customer service. But in addition to...
4 Ways of Dealing with Difficult Customers within the Digital Space
A ton of material has been written about the value of good customer relationships. Happy customers are the leading source of repeat business, improved business growth, increased employee motivation and satisfaction, and other benefits that naturally follow satisfied customers. Image Courtesy But what happens when…
These Tools will help Startups Improve Customer Service in 2017
There is nothing worse than losing customers after burning scarce resources trying to convert leads. It is especially bad for startups that often have to work with limited resources during the early stages of the business. In many ways, good customer service is a major...
6 Tech Support Tools that will Make Your Customers Happy
Keeping your customers happy is one of the ingredients for business success. By providing top-notch customer service, not only will you retain more customers, you’ll also foster loyalty and generate free advocacy through word of mouth. According to the Nielsen Global Trust in Advertising Report,...
How can Instagram benefit your Startup
No one can ever doubt the immense power that Instagram has these days in what regards to Social Media Marketing: the photography giant has set its niche for both professionals and amateurs, fully interacting with other social media networks like Twitter, Tumblr, Flickr, not...
Five Trends Start-ups Should Embrace for Effective Social Media Marketing [Infographic]
Image Courtesy We all know the value social media adds to businesses and the potential it holds for those who haven’t tried it out yet. 90% of American businesses already use social media as part of their marketing strategy, with over half of them reporting...
How To Drive Social Traffic With Infographics
Did you know that humans now have shorter attention spans than goldfishes? A 2015 study conducted by Microsoft in Canada showed that the average attention span of humans has decreased by 4 seconds in the past 15 years. From 12 seconds in 2000, last year’s...