Vikas Agrawal

Why Customer Security is an Essential Part of Customer Experience

For physical businesses, it is essential to keep your business premises in order and protect it from thieves and other unwanted intruders. This is not just to protect your business, but to help you serve your customers better without hassles or disruptions. In fact,...

Tech in Real Estate: 3 Tips for Boosting CX using AI-Powered Tools

There’s no denying the huge impact that artificial intelligence (AI) has had on our professional and personal lives, especially over the past few years. AI-powered assistants such as Siri and Amazon, self-driving cars, and smart recommendations on Netflix have become less of movie items...

3 Reasons Why Customer Experience in Your eCommerce Business is Terrible

At first glance, the headline may make you want to turn away. You’re already thinking: “I handle and treat customer complaints well and effectively. Why read another post on improving customer experience?” You’re entitled to your assertion of course, but that doesn’t make it...

Top 4 Ways to Use Content to Shorten Your Sales Cycle

Marketing and sales must go hand in hand if you want a healthy bottom line. While the marketing front works on generating and nurturing leads, the sales team focuses on closing purchases and ensuring customer satisfaction. This would lead to more profits and a bigger...

What Marketers Can Learn About Customers from Boring Industries

Businesses that belong to yawn-inducing industries do not seem to warrant blog posts or social media interaction. But let me tell you from the outset that that is a false assumption. Anyone can develop and execute a content strategy. It is just a matter...

4 Simple Tips for Preventing Employee Burnout During the Holiday Season

The holiday season at the end of each year is easily the busiest time for many businesses. The sharp increase in the number of shoppers is always a welcome sign for any business, especially after spending a huge chunk of their resources on colorful...

4 Practical Tips For Improving Customer Experience On Mobile Platforms

A few days ago, Deloitte published its annual global mobile consumer survey, an in-depth report that analyzes consumer habits and tech trends surrounding mobile phone usage around the world. And in keeping up with trends from previous years, 2017 has seen an increase in...

These will be the biggest CX challenges for Fintech companies in 2018

Fintech is hands-down one of the biggest tech trends of the past decade. Fintech-powered technologies have revolutionized almost every segment of the financial industry – from insurance and investment to payment gateways across continents – with the few that remain expected to taste the...

Why AI Is Forging the Future for Fintech

On a quiet, regular day of trading on April 23, 2013, the Associated Press’ official Twitter account sent out the following tweet: “Breaking: Two Explosions in the White House and Barack Obama is injured.” Within seconds, the stock market took a sharp nose-dive and stayed…

Infographics and Return on Investment [Infographic]

The growing tide on the use of infographics to increase business visibility should lead any entrepreneur to ask the question, would infographics be a valuable asset in their business? Like any other investment, prudent entrepreneurs should check for the real value added by measuring...

The Biggest Trends in CX We’ve Seen In 2017

Earlier this month, the world celebrated CX Day, the one day in the year set aside to celebrate the professionals and companies behind great customer experience around the world. In addition to the networking events, company celebrations, webinars, award shows, and other local events...

Give Your Marketing an Edge with a Mobile-First Strategy

Life is mobile. You probably pick up your phone to turn off your morning alarm and check your emails, social media messages, and the daily news before even getting out of bed. Chances are, your mobile phone is arm's length away as you read this...

Deliver or Dazzle: Basic Promises to Customers Aren’t Meant to Be Broken

The tale of the savvy mobile shopper is going the rounds among merchants, managers, and marketers. This type of consumer uses her smartphone as a decision-making tool. She compares prices, looks for better alternatives, demands products of high quality and with low carbon footprints....

6 Content Marketing Tactics To Help You Win More Customers

Content marketing constitutes more than just the blogging part. It is then important to lay down the groundwork before launching your company blog. In devising your strategy, other aspects of the business also come into play including market research. You need to base your...

Get Ready for the Future of Security & Authentication

Digital security is no longer just the chief technology officer's concern. Protecting identities and data falls on every person working for a company, but it should begin in the C-Suite. As the owner or CEO, it is your duty to keep abreast with the...

How to Improve Your Customer’s Experience at Your Workplace

With such a competitive market in many industries these days, brands are looking for a way to reinvent themselves; to offer something different to their current client base with the same goal in mind: referrals. What’s with referrals and how does impact our company’s performance?...

Improve User Experience with Single Sign-On

Businesses that manage hundreds to millions of user logins are most vulnerable to the dark forces of the web. Take Yahoo, for example, which lost more than 1 billion accounts in 2013. These businesses cannot afford such a thing to happen in 2017. So,...

Applications of AI — From Immigration to Insurance

Image Courtesy of Pixabay Far from images of imposing robot armies, artificial intelligence or AI at its early stages is making a positive mark in some industries. While we are yet to see the advances described in science fiction books and films, we cannot brush...

6 Productivity Apps for Digitally Nomadic Companies

What are your plans for revenue growth? Should you invest in experiential marketing campaigns to raise brand awareness? Hire popular social media advocates to win the trust of your online audience?       While these aggressive methods will surely bring you positive results, they can be...

7 Ideas to Help All Employees Connect Better With Customers

Is customer engagement a source of never-ending conundrums for your company? Perhaps you are already doing it, but it has not always yielded positive results. When it comes to finding customer-centric solutions within the organization, is there a better way than enlisting the help...

New Posts