Vikas Agrawal

How to Manage Social Media During Global Crisis

Almost everyone has a social media account nowadays. Social media and the internet connects every person in any part of the world. We live in a world of Instant updates and trends where people share every moment of their life with friends and family....

Last Chance To Know How AI Impacts The World Before It’s Too Late

Have you ever thought of how Artificial Intelligence can change how the economy works? If you ever noticed the recent changes taken place on running a business or executing a task. If you feel that, you are behind the technology and fear that you...

3 Outdated SEO Tips You Should Stop Using

To digital marketers, SEO is a familiar term. Still, seeking SEO advice can be an arduous task. A quick Google search for “SEO tips” or “SEO best practices” is a testament to how difficult this is. Sometimes you’ll get unethical or what SEOs call “black-hat”...

Three Customer-Centric Ways Consultants Can Leverage Content Marketing

Content marketing has been proven to work across diverse industries. From manufacturing to retail, from sales to advertising, content marketing is often extremely effective. And in this era of mistrust, you’d be missing out if you’re not using some form of content marketing as...

GDPR Extortion: Protect Your Business and Customers

Remember what your email inbox looked like some months back, precisely the month of May?  For some time, some of my peers expected every email subject line in their inbox to begin with a “updates to (insert company name) privacy policy.” Maybe you felt...

Three Newer Internet Marketing Best Practices to Try

Perform a Google search for any variations of “internet marketing best practices” or “online marketing best practices” and you’ll find millions of results. Countless articles have already been written on the topic and you’re likely to find several articles touting the same best practices....

How to Use Crowdsourcing to Increase Customer Engagement and Satisfaction

Image Credit - Pixabay When Jeff Howe coined the name “crowdsourcing” in 2005, even he would hardly have believed a Google search for the word in 2018 would turn up millions of results. In reality though, “crowdsourcing” has been around in one way or the...

Reasons Why Customer Experience Sucks With Your Software

Whatever you want to accomplish, whether on the internet or with your business, there’s most likely a software to help you do it with ease. To put this flood of software in perspective, think about the marketing world for a moment. In 2011, there...

Natural Disasters: How they Affect CX and What You Can Do About It

The impact of natural disasters on businesses go beyond just customer experience. But I’m sure you know that already. However, such knowledge doesn’t make such occurrences any less painful either. Even when you know in advance that there will be a natural disaster, you...

5 Critical Components of Information Technology That Will Make or Break Your Business

Microsoft principal founder Bill Gates once said, “If your business is not on the internet, then your business will be out of business.” That statement certainly made a lot of sense when the famous philanthropist and business magnate utter those words in the 90s....

How DevOps Can Help in Improving Customer Satisfaction

The advent of Digital Revolution has changed, not only the way people live their lives, but also the way businesses interact and reach out to their customers. In fact, major overhauls have occurred in terms of giving overall customer satisfaction, particularly in the technological...

Is Building A Community Based on Your Business Okay?

Common knowledge depicts traditional business as a place where profit goes before anything else. But throughout the years, this picture has been challenged by the times and trends. Recently, businesses that seek to establish connection with all their stakeholders, from employees to customers, are on...

Three Common Misconceptions About Customer Security

In my interaction with some business owners who have read customer security tips online, some have inadvertently picked up some misconceptions about customer security. Some of these mistaken beliefs are harmful and in the long run and can sink their businesses and those of...

How Manufacturing Companies Can Improve Customer Experience

Over the years, the digital revolution has seen a rise in customers demanding a better experience from companies. The ease with which terrible experiences of customer service can be shared on the numerous social media platforms available today has forced many companies to treat...

7 Reasons Why ECommerce is the Most Lucrative Investment for New Entrepreneurs

You need a venture that generates passive income if you want financial freedom — everybody knows it by now. Fortunately for you, there’s a whole slew of opportunities online that will enable you to step into the world of entrepreneurship. You can start a...

5 Simple Tips for Creating Webinars that Convert and Drive Engagement

Years after the first video conference was held in the late 90s, webinars continue to be an integral part of B2B and B2C marketing strategies. Back then, interactive seminars served as communication platforms for the elite in the corporate world, largely because the infrastructure...

4 Tips for Customizing your Customer Engagement Strategy for Generation Z

Featured Image Credit: Pexels Customer engagement strategists have a new challenge on their hands. Just when everyone thought they’d figured out Millennials, one of the biggest and most influential demographics in the modern world, it turns out there’s a bigger, potentially more influential powerhouse in…

3 Tech Trends that will Disrupt your B2C Marketing Strategy in 2018

Early last year, the world’s biggest soft drink company, Coca-Cola scrapped its global CMO (Chief Marketing Officer) role within its ranks in one of the most significant waves of corporate restructuring in recent history. In its place, the beverage company created a new role,...

When Tech Becomes the Enemy: How Tech Can Actually Ruin CX

Towards the end of last year, a curious redditor thought it wise to run some benchmarks on his iPhone 6 Plus to gauge the performance of his device before and after replacing its battery. Surprisingly, there was a significant improvement in CPU performance after...

Why Customer Security is an Essential Part of Customer Experience

For physical businesses, it is essential to keep your business premises in order and protect it from thieves and other unwanted intruders. This is not just to protect your business, but to help you serve your customers better without hassles or disruptions. In fact,...

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