Give Your Marketing an Edge with a Mobile-First Strategy


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Life is mobile.

You probably pick up your phone to turn off your morning alarm and check your emails, social media messages, and the daily news before even getting out of bed. Chances are, your mobile phone is arm’s length away as you read this article.

As of 2014, mobile overtook desktop users in terms of Internet traffic.


Google also confirmed that they receive more mobile searches and from 2016 started to index websites using a mobile-first approach.

As a business owner, you need to take mobile traffic seriously. In this article I’ll provide you with three inbound marketing mediums to revamp your marketing strategy for mobile, to give your business a boost.

1. Gumtree

When business owners think of online advertising they’ll often think of Google or Facebook first.

While both are amazing mediums to create ads targeting mobile users, they are filled with competition. This means they often require large budgets and skilled management in order to achieve ROI.

Gumtree is the 40th most popular site in the UK and receives millions of hits each month.


Gumtree’s website is 100% mobile friendly. They even have a dedicated app where businesses can upload products or promote their services.

Not many businesses use it to promote themselves.

Use quality creative for your listing and test out the sponsored post feature. You can reach thousands of potential customers each day without having to make major changes to your website to cater for mobile traffic.

It’s a great option to stand out and grow your business. Check out your local variation of Gumtree for more info.

2. Google AdWords

A 2014 Google study found that 50% of smartphone users visit a store within 24 hours after making a search.

Consumers aren’t picking up the Yellow Pages when looking for local businesses anymore. Instead, they are going to Google and clicking on the first match.

Instead of using traditional media options such as flyers, local radio, or magazines, list your business on Google. Be there when customers need you most.


If you’re a bricks and mortar business catering to alocal area, Google AdWords can provide traction with relevant keywords.

Include list your business location, address, contact phone number and directions, to reach you easier.


3. Facebook

A misconception that most business owners have, is that their product or service isn’t suited for Facebook.

I’m here to tell you that every business is suited for Facebook.

As of 2017 Facebook has over two billion active users. Whether you sell curtains, offer a professional service, or work in B2B, your customers are most likely on Facebook.


Like Google, Facebook offers super-detailed targeting options. Target users by location, interests, and even device type.


Your turn

You only need to visit a public area, such as a shopping centre or park, to see people with their heads down glued to their mobile phones.
Consumers’ attention has moved away from traditional mediums to the screens in their pockets.

Whether you want to generate more brand awareness, capture more leads, or drive sales, put your business in front of your ideal prospect, starting with their mobile device.

With options like Gumtree, Google and Facebook, it’s never been easier to do that.

Vikas Agrawal
Vikas Agrawal is a start-up Investor and co-founder of the Infographic design agency, He is a highly influential research analyst and strategic marketing consultant.Vikas advises and plans the visual marketing campaigns of Medium to Large companies. Vikas has worked globally across multiple industries including retail, financial services, logistics, manufacturing, telecoms and pharmaceuticals deploying effective strategic marketing plans and methodologies. A renowned blogger on the subject of Technology, Marketing and Entrepreneurship.


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