Grant Polachek

Branding Your Side Hustle

Things You Must Know Before Branding Your Side Hustle The pandemic put millions of Americans out of work and forced millions more to learn, not just how to manage money, but also how to make more money. With the economy in such an unpredictable state,…

Top 10 Businesses To Start In Post COVID World

If there’s anything the COVID-19 pandemic has taught us, besides the life-saving importance of personal hygiene, then it’s the need to have a steady stream of passive income. The global economy still continues to struggle under the burden of the pandemic, unemployment is at...

4 ways to easily update your brand

Brands should never remain stagnant. Just as the world around us constantly evolves, so should your brand. However, a full rebrand can be a complex and lengthy process, not to mention costly. A poor rebrand can prove disastrous. In 2009, Tropicana’s sales dropped 20...

Pivoting Business: An overview of what, why, and when to do it

What is “pivoting” in business? The definition of the word pivot alludes to its meaning in a business setting: “originally, a pivot was a “hinge pin” or “fulcrum”: a central rod around which a mechanism turns”. From that, you can deduce that to pivot means...

How to profit from positive branding when negativity sells

Are we more negative now than we were a generation ago? The stats prove we are. Psychological research and studies reveal something interesting - being negative is easier. Our brains are wired to be biased towards the dark side. Our experience of “bad” makes...

Rebranding and how to minimize the associated risks

Rebranding is a concept that many business people approach with caution. The term refers to the process of refreshing an existing brand, which may include major updates or changes to values, logos, purpose, or positioning. A significant overhaul of a brand can not be...

Streamlining Your Brand Name Development: Top 4 Tips for Creating Your Business Name

Let’s be honest about something: while your business concept, product, and implementation are absolutely crucial to your company’s success, without a dynamic and engaging brand name, there’s a good chance that your business will flounder right from the start. Though coming up with brand...

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