Grant Polachek
Grant Polachek
Grant Polachek is the Head of Branding at Inc 500 company Squadhelp.com, the world's #1 naming platform, with 25,000+ customers from early-stage startups across the globe to the largest corporations including Nestle, Philips, Hilton, Pepsi, and AutoNation.
Branding Your Side Hustle
Things You Must Know Before Branding Your Side Hustle The pandemic put millions of Americans out of work and forced millions more to learn, not...
Top 10 Businesses To Start In Post COVID World
If there’s anything the COVID-19 pandemic has taught us, besides the life-saving importance of personal hygiene, then it’s the need to have a steady...
4 ways to easily update your brand
Brands should never remain stagnant. Just as the world around us constantly evolves, so should your brand. However, a full rebrand can be a...
Pivoting Business: An overview of what, why, and when to do it
What is “pivoting” in business? The definition of the word pivot alludes to its meaning in a business setting: “originally, a pivot was a “hinge...
How to profit from positive branding when negativity sells
Are we more negative now than we were a generation ago? The stats prove we are. Psychological research and studies reveal something interesting -...
Rebranding and how to minimize the associated risks
Rebranding is a concept that many business people approach with caution. The term refers to the process of refreshing an existing brand, which may...
Streamlining Your Brand Name Development: Top 4 Tips for Creating Your Business Name
Let’s be honest about something: while your business concept, product, and implementation are absolutely crucial to your company’s success, without a dynamic and engaging...