Grant Polachek

Pivoting Business: An overview of what, why, and when to do it

What is “pivoting” in business? The definition of the word pivot alludes to its meaning in a business setting: “originally, a pivot was a “hinge pin” or “fulcrum”: a central rod around which a mechanism turns”. From that, you can deduce that to pivot means...

How to profit from positive branding when negativity sells

Are we more negative now than we were a generation ago? The stats prove we are. Psychological research and studies reveal something interesting - being negative is easier. Our brains are wired to be biased towards the dark side. Our experience of “bad” makes...

Rebranding and how to minimize the associated risks

Rebranding is a concept that many business people approach with caution. The term refers to the process of refreshing an existing brand, which may include major updates or changes to values, logos, purpose, or positioning. A significant overhaul of a brand can not be...

Streamlining Your Brand Name Development: Top 4 Tips for Creating Your Business Name

Let’s be honest about something: while your business concept, product, and implementation are absolutely crucial to your company’s success, without a dynamic and engaging brand name, there’s a good chance that your business will flounder right from the start. Though coming up with brand...

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