Daniel Nguyen
Building a Growth Engine: 5 Steps to Master Cross-Channel Orchestration
Consumers flit between an ever-growing number of channels, platforms and devices — often within hours and sometimes even minutes. Forrester reports that brands today...
3 Mobile-First Strategies to Win Customer Loyalty This Year
The consumer landscape changed dramatically in 2024 with global conflict, inflation-led economic uncertainty, a divisive U.S. and other presidential elections, the transformative impact of...
7 Proven Strategies to Keep Holiday Shoppers Engaged with Your App
Retail app downloads spike significantly during peak shopping periods, especially around Thanksgiving and Black Friday. However, sustaining user engagement beyond the holiday rush poses...
The Holiday Gift That Doesn’t Keep Giving: Black Friday’s Doubling of New Shopping App Customers Sees Long-Term Value Quickly...
For brands that experience a flood of new installs during peak shopping days like Black Friday, the secret to capturing the value of that...
Three Trends Shaping Mobile Marketing in 2024
When it comes to the mobile ecosystem, change is the one constant we can count on. During the pandemic, brands were nimble and adopted...
Consumers Turn to Retailers’ Mobile Apps to Streamline In-Store Shopping Experiences and Score Personalized Offers and Deals
Retailers everywhere are in the trenches of the most important quarter of the year. As holiday shopping kicks into high gear and consumer spending...
More Consumers Will Share All Types of Personal Information With Brands This Year
Brands today are facing a mix of economic uncertainty, rising acquisition costs and growing data regulations. To help executives and marketers better understand evolving...
Most Consumers Turn to Mobile Apps to Simplify Their Lives
Mobile apps have become a preferred destination for consumers because there is a highly respected exchange of value between customers and brands. They provide...





