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Brian Plackis Cheng

Brian Plackis Cheng
Brian is CEO of SALESmanago and has over 20 years of experience scaling B2B and B2C tech companies through IPOs and M&A, having served as an entrepreneur and CEO in the USA, UK, Germany, and now Poland with SALESmanago.

Your shoppers expect personalised eCommerce experiences – are you delivering?

McKinsey research from 2021 highlights that 71% of consumers expect to have personalised buying experiences when they shop online. The key word here is...

3 strategies for ecommerce marketers to turn customers into loyal brand advocates

More than a third of all people in the world now shop online – a huge market. In fact, 70% of EU citizens aged...

4 Key Components Every Marketer Needs for Ecommerce Growth

Within the current economic landscape, ecommerce growth can be tricky to achieve. It’s about having the right strategy to manage an increasingly fragmented landscape...

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