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Arun Theivendirarajah

Arun Theivendirarajah
Usermind
As VP of Product for Usermind, Arun leads product strategy and execution. Prior to joining Usermind, Arun was the head of product management at RichRelevance, growing the product from a single-point solution serving a few clients to a portfolio of solutions that personalize the shopping experience for over 250 global retailers, including OfficeDepot, Tesco, and Nordstrom. Previously, he led development of website personalization and content delivery platforms at Amazon.

Don’t Let the “Perfect Dataset” Be the Enemy of Good Customer Experience

Arun Theivendirarajah -
Providing great customer experiences requires data. The good news? Over the past decade, enterprises have collected troves of customer data. The bad news? Many...

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