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Archive | Customer Experience

Are Customer Engagement and Customer Experience the Same?

Blog post by on August 30, 2014

The short answer is, no.The Customer Experience is like an umbrella. It encompasses the interactions, feelings, and perceptions that customers have with a brand, its products, people, and processes. And, it often emphasizes the post-sales experience.Many customer …

7 Ideas To Make ‘Thank You’ Work In Your Business

Blog post by on August 30, 2014

Do you want to improve productivity and loyalty in your business? Well, start saying ‘Thank You’! A new report from One4all Rewards says that business leaders who say ‘Thank you’ have more motivated staff, higher rates of staff retention, find …

What We Can Learn from Google’s Empowered Culture

Blog post by on August 30, 2014

In 2014, Google topped the Fortune 100 Best Companies to Work for list, a place that they have been happy to occupy every year since 2012. But it’s hardly a surprise, because Googlers are an empowered team. …

3 Ways to Simplify B2B Customer Relationships

Blog post by on August 29, 2014

At first glance, it might seem that delivering a great experience is easier for business-to-business (B2B) companies than for consumer-facing firms (B2C). B2B companies typically serve fewer customers, and a small pool of relationships can be mistaken …