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Customer Experience

10 Barriers to Building a Customer-Centric Culture—And How to Overcome Them

Christopher Brown -

Be Customer-Centric, Not Brand-Centric

Annette Franz -

The Role of AI in Personalizing Customer Experiences

Vikrant Bhalodia -

Unlocking Modern Buyer Personas: 5 Key Buyer Insights to Supercharge Your Marketing & Sales

Jim Kraus -

Customer Advisory Board Meeting Agenda and Member Interview FAQs

Rob Jensen -

CX Governance: Unifying Organizations, Delighting Customers, Driving Profit

Eric Karofsky -

How organizations can adapt to meet Gen Z/millennial self-service expectations

Alok Kulkarni -

Can the Travel Industry Keep Pace with Rising Post-Pandemic Demand & Expectations?

Martin Taylor -

7 Ways CRM Can Improve Your Customer Experience

Manash Chaudhuri -

Beyond Loyalty Programs: A Comprehensive Approach to Loyalty Marketing

Keval Padia -

Innovation in Action: Strategic Experimentation for Enhanced Customer Experience

Ricardo Saltz Gulko -

Do Political Parties Matter When It Comes to Brand Loyalty?

Jenn McMillen -

How Consumer Issues Can Improve Customer Loyalty

Jane Grin -

How to Use Customer Kindness to Make Hard Jobs Suck Less

Dave Fish -

What is Missing in Customer Experience Today?

Liliana Petrova -

Insider Secrets: What Tradespeople Won’t Tell You and How to Deal with Them

Colin Shaw -

How to Support Your Customers When Transitioning from On-Premises to SaaS Software Deployments

Sheela Bilderback -

Getting CX Right: Copper Mountain Resort

Nicholas Zeisler -

Ahead of the Curve: MarTech-Driven Customer Experience Evolution

Ricardo Saltz Gulko -

The Evolution of Southwest Airlines from Different to Sameness

Mitchell Goozé -
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The 90 Days Roadmap to CCXP offers key benefits for Customer Experience professionals
In need of continuous professional development and certification? The 90 Days Roadmap to CCXP blended-learning program encourages ongoing growth in CX, keeping you updated on the latest trends and best practices in Customer Experience. Get full preparation for professional certification as a CCXP or CXS. Join before the kickoff session begins!

The Petrova Experience CX Strategy Conference, 10/1, in NYC
Celebrate CXDay with New York Times, Aibnb, JetBlue, Pfizer, more.

Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies
CustomerThink founder and author Bob Thompson reveals the five organizational habits of successful customer-centric businesses.

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