The Pedowitz Group Extends Social Revenue Marketing Expertise to Customer Base with Acquisition of Metz Consulting


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Leading demand generation agency acquires acclaimed social CRM consulting firm

The Pedowitz Group (TPG), the world’s largest and most experienced demand generation agency, announced today that it has acquired acclaimed social media and social CRM consulting firm Metz Consulting.

The acquisition will enable The Pedowitz Group to provide its marketing clients with world-class social revenue marketing services and expertise.

As a result of the acquisition, veteran social media expert and author Adam Metz – best known for creating the social media strategy for the San Francisco Convention & Visitors Bureau and The New York Times’ Thomas L. Friedman – and fellow Metz Consulting associate, Christina Fan, have joined TPG’s team of esteemed Revenue Marketers.

Metz joins TPG as the agency’s first Director of Social Business and Fan will assume the role of Associate Revenue Engineer.

“We are extremely proud to join The Pedowitz Group team and look forward to providing our social revenue marketing strategy to TPG clients as part of their expert revenue marketing team,” said Metz.

Metz, who is widely regarded as the first consultant to devise a holistic social web analytics model for clients, is the author of the book, There Is No Secret Sauce, which is currently in its third printing. His second book, The Social Customer (McGraw Hill Professional), is scheduled for publication in July 2011.

“The acquisition of Metz Consulting enables us to provide marketing clients with expert social revenue marketing services,” said Jeff Pedowitz, president and CEO of The Pedowitz Group. “Metz is dedicated to delivering innovative, high-quality social business consulting and social revenue management to customers and we are excited to welcome both Adam and Christina to our team of Revenue MarketersTM, which represents some of the most highly regarded thought leaders in the demand generation space.”

About Metz Consulting
Metz Consulting is a social customer management consulting firm that teaches brands how to acquire, manage, monetize and retain customers from the social web, ultimately leading to increased market share, profitability and sales. Among its other services, the firm offers clients a fully customized social customer Wiki knowledge base, video chat solutions and after-hours tech support. Founding partner Adam Metz is the first consultant in the space to devise a holistic social web analytics model for clients. He is the author of two books including There Is No Secret Sauce and The Social Customer (McGraw Hill Professional), which is scheduled for publication in Spring 2011. To learn more, visit

About The Pedowitz Group
The Pedowitz Group (TPG) is the world’s largest full-service demand generation agency. With a focus on delivering marketing and sales automation solutions, TPG drives sustainable revenue and return on investment for global clients. They enable clients to create and execute demand generation strategies and tactics that get results. Services include strategy, program design, system selection, implementation, integration, creative services and outsourced demand generation. Customers include such industry leaders as Comcast, Deutsche Bank, Intel and Palace Sports and Entertainment. For more information on how TPG can help you make a significant and measurable contribution to your company’s growth, visit Revenue MarketerTM is a registered trademark of The Pedowitz Group.


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