How To Reuse Blog Content For An Email Newsletter


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After all the time and effort you put in to each new post that goes up on your blog, is it really fair that readers get one or two headlining nights before they get filed away into the “see previous posts” section of your blog? I don’t think so either.

But don’t worry, just because a post isn’t the most recent, doesn’t mean that it’s fallen by the wayside, never to be read again. Here are a few ideas on how you can give you old blog content a second chance to wow your audience.

Package your content

Have you written multiple blog posts in the same subject? For example, lets say every month or so you write a post about an album that you’ve recently bought or, if you’re a foodie, a restaurant you have visited.

Group all of these posts together and send them out as an email newsletter. Make sure to give the subscribers a heads up as to the topic of your newsletter and to promote it on social media sights like Twitter and Facebook.

Create a poll

Newsletters can be very handy when it comes to “testing the waters.” If you have covered a controversial topic in a recent (or not to recent) blog post, use your newsletter to get your audiences opinion by posting an excerpt on the blog post followed by a short survey asking your audience for their views on the subject.

Use your best comments?

If there is an article on your blog that has proven to be a favorite among your readers and won you a plethora of comments, post the whole kit and kaboodle in your next newsletter.

Showing your subscribers that you encourage participation and conversation on the comments section of your site may help get the ball rolling and could lead to even more comments on popular posts. As you know, a full comments section is a sure sign that a blog has a following, and people will be less hesitant to add their two cents after seeing that you welcome outside opinions.

Create a “what you’ve missed” roundup

Work, School, Romance, Children…there are quite a few things that can come between you and your favorite blog. Some people just don’t have the time to check in everyday. For those loyal readers who just don’t have the time to keep up with your prolific output, compile a “what you’ve missed” round up of your favorite recent blog posts.

Not only will this keep your busiest readers in the know, but if you give them the first few paragraphs of the post followed by a link to the site, you’ll up your traffic a good bit as well. Not bad eh?

Focus on the future

Finally, an email newsletter is a great place to project into the future and let your readers know what subjects you will be covering in the coming weeks (or months depending on how often you update your blog).

If you are having trouble deciding between a few different topics, why not ask your readers what they want? Make a short list of possible posts and have your readers vote. You can do much worse than giving them exactly what they want.

Simple right? All it takes is a little time and creativity and you can almost double your output while promoting your blog and, if you’re promoting your newsletter in the right places, gaining new readers. Good luck and happy blogging!


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