An effective email campaign is one of the most powerful ways of marketing your business. Unlike other marketing platforms like Facebook, Instagram, etc., here, you can speak directly to your leads and existing customers by landing right into their inbox.
This makes it one of the best ways of building and nurturing relationships with your leads and customers. So if used wisely, email marketing coupled with the right message can be your most powerful marketing tool that can quickly increase your conversions and boost your sales.
But not all marketers can create effective emails. One of the biggest mistakes that many marketers make is to create annoying email campaigns that influence your subscribers not just to ignore your emails, but to unsubscribe from your email list as well.
If you don’t want that to happen to you, stop creating annoying email campaigns now. By working on the points listed below, you can make your email campaigns less irritating for your subscribers and more constructive for your business.
1. Don’t Be Too Personal
You must have often heard how personalizing your emails can make your email campaigns more effective. The main reason behind personalizing your emails is to make your campaign sound less promotional.
But this doesn’t mean that you’ll personalize them so much that you start annoying your subscribers. Doing it too much can kill the essence of your entire campaign.
For example, everybody knows how difficult the current situation is due to the pandemic. So it’s unnecessary for you to open your emails saying, “I hope you’re doing well in these difficult times.”
A sentence like this has nothing to offer. And your recipients probably must have read it hundreds of times from other marketers. So overusing such lines in the name of personalizing your emails can only annoy your readers.
Instead of using that sentence, your emails can appear more constructive if you can offer a solution to that problem or suggest ways to make the pandemic feel less alarming.
Another example of over personalized emails is when marketers use the phrase “just for you” in their campaigns.
Why would you do something just for that one subscriber when you have so many of them on your list? This might sound fake, and people may not be as flattered to hear that as you think.
If you use such phrases, you should also mention what makes the customer or subscriber so special. Otherwise, you’ll only end up being a victim of suspicion who has nothing helpful to offer.
2. Stop Flooding Your Subscriber’s Inbox
The next annoying thing that many email marketers do is to send out emails too often. You need to understand that although you have your subscriber’s email address, it’s not just you that they want to hear from in their inboxes.
Although you may think it’s a nice way of getting their attention, hearing too much from you can be the number 1 reason they may want to unsubscribe from your email list or even report you as spammers. So let people have their space.
Don’t send 3-4 emails on a single day. Also, make sure that whatever emails you send are relevant for your subscribers.
3. Keep Your Email List Clean
As a marketer, it’s important for you to keep your email list clean and segmented. Without proper segmentation, you won’t know what your subscribers are really interested in. This may lead you to propose the wrong deal to the wrong person. If that happens, they might not want to hear from you anymore and will immediately unsubscribe from your email list.
By segmenting your email list properly, you make sure that your welcome emails go to new subscribers and discount coupons for old customers, go to old customers, and so on. This can quickly increase your open rates, and instead of being annoyed, people will enjoy reading your emails.
Also, by keeping your email list clean, you can make sure that your campaigns reach the right people. If you don’t clean your email list, the possibility of it including old and inactive emails increases. Send out emails to non-existing accounts like this can only mean a waste of your time and marketing efforts.
4. Sending Emails From [email protected]
Another very annoying thing that some marketers do is to send emails from a [email protected] sort of email address. Such addresses are unwelcome and uninviting. Most people won’t open such emails in fear of it being spam.
Therefore the chances of such emails getting ignored increases, which results in much lower open rates. So stop using such addresses if you’re still using them.
Instead, try sending out your emails from addresses that your readers can reply to. You should also add your social links, contact number, etc. so that the reader can contact you with their queries and confusion if they have any. Besides, using such emails can feel less automated and more like a human who’s trying to reach out with real deals.
5. Don’t Make Your Emails Too Complicated
Sometimes you may want to include a lot of deals in one single email. Doing so can make the email more complicated for your subscribers because it needs more thought before they take action.
This can be confusing and stressful for the reader, which can make them the victim of the paradox of choice. Such subscribers are less likely to take action on your email, whether to make a purchase, follow your social media pages, or redeem a coupon.
The best way to make your emails work is to keep them simple and straightforward. Include one message and one call-to-action in your emails. This will make it easy for you to direct your subscribers to do what you want them to do. This is also a great way of increasing your conversions.
Creating email campaigns is easy. But creating an effective email marketing campaign isn’t everyone’s cup of tea. But you can easily master it with the right strategy and some practice. The above points can help you figure out what not to do when creating an email marketing campaign.