How Can Consumer Biometrics Seal a Secure Digital Ecosystem in the Future?


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With approximately 60 percent of the global community using the cloud platform, the digital panorama is evolving quickly. To remain ahead in the league, enterprises across industries necessitate transforming and executing innovative technologies in their daily operations. However, due to this move, numerous business owners in the current times find online data security as the topmost concern.

What is Biometrics or Biometric Authentication?

Biometric authentication is a kind of safety method that confirms a person’s identity with the assistance of distinct biological attributes, such as fingerprints, voice, facial attributes, iris, and retina. Systems collect this biometric data to promptly validate the person’s identity when they are accessing a physical area or an online account.

Since this information verified is extremely distinct to every person, biometric authentication is commonly regarded as more reliable than conventional means of authentication. While it is generally utilized to access online accounts or enter physical surroundings like restraining entrances and exits, they are more commonly being developed into user devices.

A perfect example can be computers, laptops, or smartphones that utilize various tools like voice and facial recognition and numerous more. In addition to this, private enterprises and state authorities continue to employ the technology in guarded areas or even at gates of the entrance when moving beyond state boundaries.

How Can Consumer Biometrics Enhancements Set Up a Secure Digital Future?

Guarding enterprise data, client information, private data, and business secrets is challenging, especially when cybercriminals attempt to develop novel ideas to beat even the most cutting-edge safety standards. Because other safety measures have proven vulnerable to data infringements, numerous enterprises have implemented the application of biometrics authentication technologies.

Mentioned below are some of the latest trends in consumer biometric authentication that holds the potential of setting up the future digital ecosystem.

Employee and consumer onboarding in the financial sector

When financial institutions, banks, and credit unions open an account for a person, they employ a method that is regarded as onboarding. This onboarding process needs new clients to present a set of records to validate their identity and verify their residence address.

With the assistance of this onboarding verification method, the financial institutions, banks, and other companies comply with laws to counter fraud, funding illicit actions like terrorism, and the prevention of money laundering.

In earlier times, the new client onboarding method comprised acquiring proof of the applicant’s utility bill, driver’s license, or a filed copy of income tax return along with a photograph of the consumer to complete the required identification attestation analyses.

This information was then transferred to the back-office management team for verification. This process of consumer onboarding was extremely frustrating and time-consuming for numerous clients and decreased their overall experience. This was the main reason why financial institutions in present times are moving towards adopting digital verification methods for employees and consumer onboarding and are mainly employing biometric authentication.

The use of biometrics has transformed the virtual onboarding method for consumers and employees alike. For this biometric authentication, clients simply require a mobile device and an application to scan their biometric data to confirm their identity to the system.

With the help of consumer biometrics, organizations will easily set up their digital ecosystem by receiving the data needed to perform an out-and-out identity verification in one running process online that eliminates the hand-operated back-office methods. This will expedite their onboarding process while enhancing data security.

Multi-factor fraud detection in enterprises

Multi-factor authentication is swiftly growing as the new normal in the cloud space. In this method, users validate their identities employing a supplementary process in addition to their username and password.

This second process is usually a captcha or a key sent to their phone via text. However, in modern times, consumer biometrics has evolved, and enterprises are now using machine or AI-based learning platforms that monitor multiple factors before verifying a person’s identity.

An example of this can be that numerous leading enterprises nowadays scan a person’s fingerprint or face using an application on the individual’s mobile phone and further ask the users to punch their PIN into the application on their phone.

Microsoft is a leading name in online technology, and it keeps on innovating novel technology. Due to the increased number of cyber-attack threats on the company in the existing times, the clients are no longer content with simply passwords and pins. This is the reason why Microsoft has come up with its high-level biometric authentication systems for all their latest products. Microsoft has specifically focused on biometric single sign-on (SSO), which is an exceptional key management technology that shields data from all proscribed users.

Wrapping Up

Latest consumer biometric authentication technologies have redefined how people look at online security. With its extensive assemblage of applications in the distinct digital services ecosystem, individuals will remain to relish top-notch cloud data protection. Not to forget, biometric technology is being constantly worked on to render even more reliable cloud security solutions.

Rakesh Soni
Rakesh Soni is CEO of LoginRadius, a leading provider of cloud-based digital identity solutions. The LoginRadius Identity Platform serves over 3,000 businesses and secures one billion digital identities worldwide. LoginRadius has been named as an industry leader in the customer identity and access management space by Gartner, Forrester, KuppingerCole, and Computer Weekly.


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