Rakesh Soni
How Threat Detection and Response Reinforces Your E-Commerce Security
As e-commerce continues to grow in popularity, the impending threat of cyber attacks can’t be overlooked. In order to protect your e-commerce site and your customers, it's essential to have a robust threat detection and response system in place since cybercriminals are constantly developing...
Customer Health Scoring: The New Framework For Retaining SaaS Customers
Customer experience backed with value is the fuel that keeps SaaS businesses up and running even in the era where competition is neck-to-neck. With technology evolving by leaps and bounds, businesses succeed by incorporating cutting-edge technology to enhance customer experience and security. However, specific...
How Passive Authentication Paves the Path for Rich Customer Experience
When it comes to user experience, businesses must strive to provide a seamless authentication experience to their users. This can be achieved by following some of the best practices while designing digital systems. No matter what kind of identity management system you're building —...
Cyberattacks and Changing Consumer Behavior- What You Need to Know?
With the increasing cyber threats and businesses compromising sensitive customer information, consumers are now worried about how brands store and secure their data. No one would ever wish to consider an online store that’s always compromising user information and is consistently on the radar...
Pivoting to Customer-Centric Decisions – Cloud Data Analytics comes to Rescue
In a digitally-advanced modern world where user experience is all that decides business success, enterprises can’t ignore the importance of delivering personalized customer experiences. Users know what a great user experience means since they’re already interacting with renowned brands, including Amazon, Apple, Google, and...
How To Make Checkout Seamless And Leave Your Customers Satisfied
Online shopping is known for its convenience, and if the checkout process is complex, you might have already lost the purpose! In fact, according to Baymard, the cart abandonment rate for the average online store is about 68.8%,. Like conventional stores, online stores also...
5 Simple Authentication Methods To Protect Your Credit Card Data
The process of validating the authenticity of a consumer's credit card by contacting the business that authorized it is known as credit card authentication. Authentication is generally the first portion of the transaction procedure when using a credit card. The purchase is accepted once...
Winning The Deal: How B2B Brands can succeed in Ecommerce
In these modern times, B2B marketing in the eCommerce sector is proving to be challenging for companies. Hence, organizations need to step up their efforts to attract and acquire new customers. They need to strategize on how to retain older customers as well. What’s...
How Good Transaction Security Makes Online Shopping Easier For Customers
Selling online has transformed trade, allowing innumerable enterprises around the world to grow and thrive. E-commerce, on the other hand, opens the door to fraud. Unfortunately, online fraud and identity theft occur almost as regularly due to cunning crooks and poor consumer internet buying...
Progressive Profiling: Key to Personalized Marketing Without Sacrificing Conversion Rates
The modern digital marketing landscape solely relies on personalization, and businesses need to understand their consumers before approaching them. Gone are the days when buyer personas and customer pain points were the only aspects required by marketers to design a winning marketing strategy; personalization...
How Can Consumer Biometrics Seal a Secure Digital Ecosystem in the Future?
With approximately 60 percent of the global community using the cloud platform, the digital panorama is evolving quickly. To remain ahead in the league, enterprises across industries necessitate transforming and executing innovative technologies in their daily operations. However, due to this move, numerous business...
Securing PII and Achieving Compliance for Enterprise Security: A Brief Overview
With the rise in the use of the internet amidst the COVID-19 pandemic, there’s a substantial increase in the number of identity threats and security breaches. Whether it’s a small business or an enterprise, everyone is worried and taking adequate steps to protect their...
How User Authentication Will Unfold In 2021 – CEO’s Take
Contrary to what many people may think, the future of user authentication will not be complicated passwords. Nor will it be more advanced multi-factor authentication (MFA). Instead, we’re going to see advances behind the scenes in user authentication. This means that developments will be...
What is RBA (Risk-based Authentication) and How Can It Make Your Enterprise More Secure
Easy access to data, servers, information (and the likes) is vital for the smooth running of a business. However, protecting all of these is equally as important. If unauthorized access to critical data occurs, your business runs the risk of losing its reputation and...
Breaking Down Silos To Deliver Omnichannel Experience
In business terms, silos are departments, sections, or units of operation that function using different technology, data, and processes within the same company or organization. Usually, they are all kept separate and do not cross over each other at all. This disconnected approach has...
Consent Management: Tracking Customer Data Under GDPR
Have you been using a database to store customer data? If your answer is yes, you absolutely need to follow strict rules for consent management under the GDPR. If you’re unsure where to begin, we’re here to show you. Let’s start with what GDPR...
The Rise of Cloud Computing Threats: How to protect your cloud customers from security...
Cloud computing is revolutionizing the way small-to-medium businesses (SMBs) and enterprises work. While it has plenty of advantages over on-prem software, it opens up companies to a new age of cyber threats. One recent example is the city of Baltimore, which was held hostage...