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Personalization

Making The Customer Experience Work Through ‘Mass Personalisation’!

Andy Hanselman -

Knowing Your Customer: There’s Big Value for Companies That Can Harness Big Data

Joe McFadden -

Can’t Buy Me Love: Emotion Trumps Monetary Reward When it Comes to Customer Loyalty

Tricia Morris -

Harness Three Social Trends Impacting Customer Support Teams (and Boost Your Bottom Line)

Robert Johnson -

Four 2013 Predictions for the Marketing Landscape

Kristin Hambelton -

How Disney Magic will Pave the Way for Increased Customer Personalization

Tricia Morris -

Is Your Company Naughty or Nice? Get Customer Service Tips for this Holiday Season – Part One

Ron Kaufman -

Choosing the Right Big Data Technology Stack for Digital Marketing

Gary Angel -

Does Marketing Automation Hurt or Help Customer Intimacy?

Shreesha Ramdas -

What Happens When Companies Lose Customers?

Michael Lowenstein -

The Eight Questions To Ask Before You Buy A CRM Solution

William Band -

AmEx: High Value Customer Service Drives Shareholder Value

Ernan Roman -

Marketing Automation Vendors Added Webinars, Social Media, and Dynamic Content in 2011

David Raab -

“One-to-One” Marketing is Dead! A Mutually-Managed Experience Trumps One-Way Personalization

Jeff Nicholson -

The Top Thirteen Customer Management Trends for 2012

William Band -

You and Yours (3 key loyalty trends for 2012)

Mark Sage -

Why do only a handful of companies excel at cultivating customer loyalty?

Maz Iqbal -

The New Social Marketing Paradigm: Converting Anonymous Fans and Followers into Profitable Relationships

Mathieu Hannouz -

Double Dip Recession? Not If You Listen to Customers

Ernan Roman -

What Your Business Needs To Know About Google+

Jesse Noyes -
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Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies
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