Charles Nicholls
Charles Nicholls is a social commerce expert and board advisor to several e-commerce startups. He founded SeeWhy, a real-time personalization and machine learning platform, which was sold to SAP. Serving as SVP of product, he built SAP Upscale Commerce, an e-commerce platform for direct-to-consumer brands and the mid-market. Today, Charles serves as chief strategy officer for SimplicityDX, a commerce experience company. He has worked on strategy and projects for leading ecommerce companies worldwide, including Amazon, eBay, Google and many others.
Lots of research shows that Facebook is used significantly less by Generation Z, but what happens when it comes to shopping? How does Generation...
E-Commerce and the 30-Year Learning Curve Since the mid-1990s, we’ve been optimizing e-commerce sites using experimentation, testing, design and continuous adaptation. It might not feel...
The lights are strung up, the carols are ringing – the 2020 holiday shopping season is in full swing. Capping a year of industry...
A major slice of the new Canadian Anti-Spam Legislation (CASL) goes into effect on July 1 introducing strict opt-in requirements for marketers targeting Canadian...
Smartphone traffic on ecommerce sites has been skyrocketing for months, but conversions have lagged a long way behind tablets. The problems are obvious: fat fingers...
Ever since childhood, we’ve known that there are big differences between the sexes. They show up not only in play but also in shopping...
Showrooming (when consumers check online prices when in store) used to be considered a potential threat for retailers, but new research shows that showroomers...
Mobile conversions on smartphones and tablets grew rapidly in 2013, and now account for 19% of ecommerce conversions, representing a growth rate of 46%...
A common issue that deters shoppers from purchasing online is the absence of feeling that instant gratification after purchasing. Shoppers often opt to shop...
Amazon is well known for its personalized recommendations, both on the site and delivered by email, but they don't always get it right. Take a...
Marketing automation has become the "the next big thing" in high tech, or at least one of the next big things. How big? More...
In the first part of this series, we talked about how first time buyers differ from returning buyers. We concluded that the more often...
In our last series, we looked at who's abandoning their online shopping carts, why they're abandoning, and what can be done to convert abandoners...
In the first two parts of this series, we briefly covered the "who" and the "why" of shopping cart abandonment. In this blog post,...
In my previous post, we quickly profiled a typical abandoner on eCommerce websites. We learned that abandoners are college-educated, well-to-do individuals who actually end...
There is no doubt that shopping cart abandonment is a growing eCommerce concern. Our research shows that a whopping 72% of website visitors who...
The Wall Street Journal reported recently that both Target and Best Buy plan to price match online prices with Amazon and other major online...
The average shopping cart abandonment rate is 72% across all devices*. But mobile devices (excluding digital downloads), have an astounding 97% abandonment rate*. Recently,...
Now that Labor Day is behind us, between now and Cyber Monday consumers will fundamentally change the way they shop online. The majority will...
Digital marketers know they must measure and optimize all of their efforts, with the goal of increasing sales. They must also be able to...