CBM News: Salesforce.com CRM-ERP Connected, Loyalty Cards Abused


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Hidey ho one and all, management would like to take this opportunity to thank you for tuning the ol’ radio dial to Radio CBM 98.6, 50,000 watts of pure CRM juice, all Ringo Starr all the time.

ERP vendor Compiere has released Compiere ERP Connector for Salesforce CRM on the AppExchange. This is your go-to app for integrating Compiere ERP with Salesforce CRM and getting data all synchronized.

Compiere ERP is a cloud designed to “complement or replace” legacy ERP applications. Since the Compiereans say it’s a “complete end-to-end business application that automates processes from accounting, to purchasing, order fulfillment, manufacturing, and warehousing,” they probably mean “complement” the way President Obama intends nationalized health care to “complement” the private sector.

“Compiere’s announcement is a signal that customers are asking to run all their business processes in the cloud,” said Kendall Collins, chief marketing officer at Salesforce.com, since Salesforce’s notoriously media-shy, reclusive CEO Marc Benioff, who hates to talk to the press, couldn’t be located.

In what will surely prove to be a highly popular product among government, DataNumen is releasing Advanced Outlook Express Data Recovery 1.0.

Yes, there’s nothing those in government like better than for somebody to be able to retrieve all those pesky “confidential” e-mails they shoot around with the subject line “Delete this!!! :).” Radio CBM is sure the White House will suggest to the FBI to get this sucker pronto.

And AOEDR 1.0 can recover Outlook Express e-mails even if Outlook Express data (.DBX) files do not exist any more due to hardware failure, formatting or deletion. Which we’re sure was accidental and not deliberate.

“Certainly, AOEDR can recover all versions of Microsoft Outlook Express e-mails,” company officials say, adding that it can also help you with your hard disk, flash drive, floppy disk, Zip disk and CD-ROM recovery where e-mails are as hard to find as a bad song on Abbey Road.

In politics, the Obama Administration is ending the Cash for Clunkers program amid complaints from thousands of car dealers over millions of unpaid reimbursements. One administration official admitted that the program had managed to accomplish something few thought possible—”People now feel sorry for used car salesmen.”

GI Insight thinks “better targeting and personalization of customer communications” is possible, given “the high levels of personal data now available from loyalty schemes.”

You’d think so, wouldn’t you? Especially seeing as how GI learned that 87 percent of UK consumers own at least one loyalty card? And get this—over a fifth own four or more cards from different companies.

Andy Wood, Managing Director, GI Insight, gently understates it when he says “we are not seeing the high level of targeting and personalization we would associate with increased levels of loyalty scheme membership.”

He’s right—68 percent of all customer communications is “irrelevant to the recipient.” It’s like all companies do is rip the contact info and keep blasting away.

“The problem is that too many people think that automated CRM systems can give all of the answers, but a data analyst with the ability to analyse and manipulate large datasets to produce meaningful and actionable insights is essential,” Wood notes.

Indeed. And since this is the tenth time you’ve hit the show you qualify for a free fish ‘n’ chips dinner at the Blue Marlin here in Mangawhai, New Zealand. Just e-mail me and it’s yours.

In sports 16-year Green Bay Packer quarterback icon Brett Favre signed with the Packers’ most hated rival, the Minnesota Vikings, and somebody named Y.E. Yang stared down Tiger Woods to win the PGA Championship.

Sports fans reeling from a sense of dislocation were reassured to see that the Chicago Cubs still suck.

Integrated SaaS-based customer service, product management, and bug tracking system TeamSupport.com—Motto: “Sure, We’ll Do Windows Too, Why Not?”— has integrated with 37Signal’s CRM system HighRise.

“Customer Service/Bug Tracking and CRM solutions don’t typically communicate with each other, so keeping their separate customer databases in-sync can be a painfully manual process,” said Robert C. Johnson, TeamSupport’s CEO. TeamSupport.com is a product of Muroc Systems.

That’s the show for today, we’re off to ride the New York City subways a bit more often.

David Sims
David Sims Writing
David Sims, a professional CRM writer since the last century, is an American living in New Zealand because "it's fun calling New Yorkers to tell them what tomorrow looks like."


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