Connie Hill

Customer Centric Communications Demands Relevancy

Why is relevancy becoming more critical to marketers? For one, customers demand it and marketing must meet that demand or risk losing customers. The second reason relevancy is so important to marketers is that it works. Customers are simply worn out...

Five Steps to Success with Marketing Performance Measurement

One of the largest and most experienced cleaning specialty franchise organizations in the U.S. set an objective to increase revenue per customer and thereby drive additional sales over fifty franchises. The company's mass media program was creating awareness, but there were no measures that...

Seven Steps to Quantify the Value of Marketing Automation

To meet the demanding pressure for proof of marketing effectiveness, especially in today's economic environment, marketers need marketing automation. By optimizing today's technology along with process re-engineering, your marketing programs can achieve incremental increases in revenue, reductions in cost, and can enhance the...

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