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The Holy Grail of Sales Is BI on the Go

Julie Hall -

Can Starbucks Help You Jumpstart Your CRM System?

Jim Dickie -

Recruit Your Way to the Top!

John Boe -

Align Marketing Efforts to the B2B Sales Process

Jeff Kostermans -

How Do You Really Have an Impact on Sales Effectiveness?

Alisa Gilhooley -

Lead-to-Cash Can Improve Sales Effectiveness and Efficiency

Michael Heflin -

How Can Data Help Your Business?: A Round Table Discussion on Business Intelligence

Fred Landis -

Use Performance Management To Realize the Promise of CRM: An Interview With Pilot Software’s Jonathan D. Becher

Jonathan Becher -

How Do You Give Marketing Relief From Spreadsheets?: An Interview With Unica’s Yuchun Lee

Yuchun Lee -

It’s the Experience That Matters

Rob Murphy -

Web Events Can Be Powerful–If You Do Them the Right Way

Joe Hnilo -

As Marketing Measuring Increases, Expectations Evolve

Andrew Greenyer -

Your Brand Can Create Value in Your Customer Relationships

Colin Bates -

Industries With More Customer Data Are More Successful at “Stretching the Brand”

Andy Wood -

2005: The Year of the Customer Community

Jennifer Kirkby -

Odds Say Alliances Will Fail: But You Can Buck Those Odds

Larraine Segil -

Get More Value Out of a Customer-Centric Web Site

Jim Sterne -

Data Alone Won’t Help You Understand Customer Relationships

Jim Barnes -

You Want To Target Mom? Email Her

Kevin Burke -

Are You Matching Your Retention Strategies With the Customer Life Cycle?

Adam Ramshaw -
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