Andrew Greenyer
Andrew Greenyer
Pitney Bowes Group 1 Software
Andrew Greenyer, vice president, International Marketing, for Pitney Bowes Group 1 Software, has worked for Pinpoint Analysis, advising clients on how to segment, target and reach their respective customers; for ICD as client services manager; and as head of Analytical Services Division for The Database Group.
The Importance of Quality Control: How Good Is Your Data?
Most manufacturers would never think of eliminating the quality control function from their production processes. Without quality control, the number of defective products that...
As Marketing Measuring Increases, Expectations Evolve
The last 15 years have seen enormous strides made toward greater marketing measurability. But consumer protection laws and changes in company's needs have...