Jeff Kostermans
Jeff Kostermans
LeadGenesys
Jeff Kostermans is CEO of LeadGenesys. Previously, he held marketing positions at agencies and companies including Wells Fargo, Macromedia and Responsys. A graduate of the University of California, Berkeley, Kostermans is the author of Email Marketing Imperatives and routinely speaks and consults on the topic of optimizing B2B lead generation.
Measure the Application’s Performance Against Your Key Objectives
When you add up the total hours that go into the evaluation process of vital technology purchases like CRM applications, it's truly amazing that...
Align Marketing Efforts to the B2B Sales Process
Executives at Belgium-based Barco Visualization Systems recognized that the company's sales force automation application had its limits. The sales staff did not think highly...