Larraine Segil
Larraine Segil
Vantage Partners
Larraine D. Segil is a partner at Vantage Partners. She specializes in helping companies develop and maintain successful domestic and global business alliances. Her books include Measuring the Value of Partnering—How To Use Metrics To Plan, Develop and Implement Successful Alliances.
Odds Say Alliances Will Fail: But You Can Buck Those Odds
When Johnson & Johnson launched the pain relief product, Tylenol 8 Hour, it partnered with U.S. gym chain Bally Total Fitness to get the...