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Alisa Gilhooley

Alisa Gilhooley
The SAVO Group
Alisa Gilhooley is vice president of marketing for The SAVO Group, which helps marketing and sales teams work as one to drive business growth via technology. A veteran of B2B and direct marketing, she held positions with Diners Club North America, a division of Citigroup, and Newbridge Communications (now BOOKSPAN).

Take Our Brochures, Please!

I once worked in an industry where brochures were king. Glossy and resplendent with symbolic photos and copious text, these printed pieces ruled our...

How Do You Really Have an Impact on Sales Effectiveness?

Early in my career, I inherited responsibility for marketing a financial product to corporations at a company far more invested in its consumer business....

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