Colin Bates

Your Brand Can Create Value in Your Customer Relationships

Colin Bates -
The value of brands When I'm rushing through the supermarket, doing my grocer shopping, I grab the brands I know and trust. These brands help me save time. Other brands help me, too, by giving me peace of mind when I make more expensive purchases....

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Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

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