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Yuchun Lee

Yuchun Lee
Yuchun Lee cofounded Unica in 1992 to meet the technology needs and challenges specific to marketers. Under Lee's leadership and commitment to customers and their success, Unica's customer base has grown to more than 300 companies worldwide, and its Affinium™ Enterprise Marketing Management software has garnered top marks from analysts.

How Do You Give Marketing Relief From Spreadsheets?: An Interview With Unica’s Yuchun Lee

Yuchun Lee and two friends from his days at MIT founded Unica with the aim of using their background in data mining to develop...

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