Michael Heflin

Lead-to-Cash Can Improve Sales Effectiveness and Efficiency

Michael Heflin -
The mantra that the "customer is always" right is taking on new meaning in today's business world. In fact, customers are increasingly judging companies by the velocity and intensity in which their needs are met. As customers continue to demand more and more out their...

Adoption: The Overlooked Key to Deployment Success: Stakeholders

Michael Heflin -
Every parent knows the grief. We find the coolest toy, make an extra trip to buy batteries, assemble it before the birthday party, quiver at the joy on our child's face upon opening it, and then find it abandoned behind a bookshelf the next...

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Hooked On Customers: The Five Habits of Legendary Customer-Centric Companies

Combining his own professional experiences working as a CEO with his extensive research and expertise as an international authority on customer relationships, author Bob Thompson reveals the five routine organizational habits of successful customer-centric businesses: Listen, Think, Empower, Create, and Delight.

Best Practices to Prove the Business Value of Customer Experience

CustomerThink’s research finds just 19% of CX initiatives can show tangible benefits. Due to the COVID-19 crisis, the ROI issue is now front and center with CX leaders. Learn the best ways to prove the business value of CX, including ROI advice in customer feedback, customer service, and CX infrastructure.

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