Best of CRM: November 30th


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Every week, we recount some of the best buzz around CRM and data integration. We’ll review our favorite articles and share the most pressing findings or key takeaways from each.

10 CRM Mistakes and How You Can Avoid Making Them
By: Jennifer Lonoff Schiff (@JenniferLSchiff)
In this article, Jennifer shares ten common CRM mistakes and expert tips to avoid making them. Themes include: not planning far enough ahead, as in choosing a CRM that doesn’t scale, or that lacks mobile capabilities; lacking integration with other critical systems; and initial set up flaws such as including too many fields, or using inconsistent nomenclature. With advice from IT leaders like Scribe CEO Lou Guercia and Sid Banerjee, CEO of Clarabridge, the article is well worth the read. 

CIO strategy: Be relevant or die
By: Michael Krigsman (@mkrigsman)
Michael is always looking out for the CIO. In this post, he shares tips for CIOs to stay relevant in a world changed by cloud, social and mobile. To do this, the CIO must link IT to the heard of the business goals. One piece of advice from Michael to CIOs is to increase their level of transparency and openness to develop stronger relationship with technology

CFOs Now Vested in Data Integration, Quality
By: Loraine Lawson (@LoraineLawson)
No longer will CIOs and other IT executives fight the good fight for data integration alone; CFOs and Chief Risk Officers are increasingly interested in data quality and integration. Data governance acceptance is also on the rise, according to InformationWeek. Many companies have a long way to go, and likely several tools they’ll need to invest in to achieve this, but it’s an encouraging trend.

The 2013 Social Business Marketing Manifesto
By: Michael Brenner (@BrennerMichael)
Michael Brenner, Senior Director of Marketing and Content Strategy of SAP, reflects on the changes marketers faced in 2012 and makes predictions for 2013. To succeed, businesses need to make some fundamental changes; including a required mindset shift. Michael believes businesses will need to go from a company-centric focused culture to a customer-centric one to flourish.

SMB survey offers glimpse into 2013 IT spending priorities
By: Heather Clancy (@heathclancy)
In this article in ZDNet, Heather reviews the results from Spiceworks recent small business survey. Major findings include increased adoption of cloud services, in use among 62 percent of those surveyed, up from 48 percent in the first half of the 2012. Cloud services adoption is predicted to be 73 percent by mid-2013. 

And if you’re looking for a great learning opportunity:
Enterprise Management Associates Announces Free IT and Data Management Webinars for December
Enterprise Management Associates (EMA) has launched a series of webinars in December focused on IT and data management. On December 4th, join EMA’s Julie Craig for Integration Technologies for Hybrid Cloud as she discusses new research from the EMA Radar for Integration Technologies for Hybrid Cloud: Q4 2012. Of thirty vendors invited to participate in this study, eight are viewed as being best positioned for the biggest Integration challenge to date: Integrating the Cloud. These vendors are: Adeptia, Boomi, ConnectionCloud, Cast Iron, Informatica, Pervasive, RightScale, and Scribe Software.

We’ll see you next week. Until then, follow us on Twitter.

Peter Chase
Peter founded Scribe Software along with Jim Clarke in the beginning of 1996. As Executive Vice President, Business Development, Peter is responsible for establishing and growing partnerships with other leading technology companies in support of Scribe's overall market and product strategy. Prior to founding Scribe, Peter held senior positions in sales, product marketing, and finance at SNAP Software, an early pioneer in CRM software that was acquired by Dun and Bradstreet. He has published numerous articles and whitepapers and is a frequent speaker and panelist at industry events.


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