Best of CRM: November 16th


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Every week, we recount some of the best buzz around CRM and data integration. We’ll review our favorite articles and share the most pressing findings or key takeaways from each.

Cloud Computing and Enterprise Software Forecast Update, 2012
By: Louis Columbus (@LouisColumbus)
Louis provides key findings from Bain & Company and Gartner’s recent cloud and SaaS forecasts. Not surprisingly, the forecasts for both mobile and cloud computing are healthy.

Highlights include:

  • “Software as a Service (SaaS) and cloud-based business application services will grow from $13.4 billion in 2011 to $32.2 billion in 2016, a five-year CAGR of 19.1%.”
  • “The three most popular net-new SaaS solutions deployed are CRM (49%), Enterprise Content Management (ECM) (37%) and Digital Content Creation (35%).”

As always, Louis’ piece is worth the full read. 

With the rise of cloud and BYOD, what does the future hold for the CIO?
By: Steve Ranger (@steveranger)
We continue to talk about the changes afoot for the CIO and IT department. Steve agrees. In this piece, Steve outlines the evolving priorities of the CIO, including the shift to being a technology expert. The CIO, rather than decide what technology to buy, should focus on continually using technology to increase efficiency and effectiveness in an organization. 

Need for Quality Data, Improved Processes to Bring CFOs and CROs Together
By: Steve Culp
We talk often about data quality and the CIO or CTO. But, for Steve Culp and his colleague Paul Boulanger from Accenture, data quality rests squarely on the shoulders of the Chief Risk Officer (CRO) and Chief Financial Officer (CFO). A benefit the to close relationship of a CRO and CFO is increased data integration – regulars require consistent data across the back and front office. This drives a strong partnership focused on continually improving data quality and maintaining robust data integration.

Rethinking IT in the cloud computing era
By: James Urquhart (@Jamesurquhart)
In this cloud-commoditized world we live in, will IT departments go extinct? James doesn’t think so. In fact, IT plays a significantly different role than they used to and must answer new questions around security, troubleshooting, and application integration. Ultimately, James believes the IT department will soon be moving into more of a consultative role. 

IDC: In Software Market, CRM, Virtualization and Collaboration Show Strongest Growth
By: Chris Kanaracus
IDC announced figures that indicate the global software market grew nearly 5% the first half of 2013, with CRM virtualization and collaboration growing the fastest. CRM and other applications software grew by 5.1%. What’s behind the growth? Partly,’s continued success. But beyond that, as companies move away from on-premise systems and head to the cloud, they are buying new CRM seats.

Gartner: 10 critical IT trends for the next five years
By: Michael Cooney
Michael recounts Gartner analyst David Cappuccio’s presentation at Gartner’s annual IT Symposium. His presentation honed in on trends and technologies that will affect IT in the next five years. Two of those trends include the growth of hybrid clouds and increased IT complexity.

Happy Thanksgiving, everyone. We hope you take a moment to reflect on the year and eat too many sweets.

Peter Chase
Peter founded Scribe Software along with Jim Clarke in the beginning of 1996. As Executive Vice President, Business Development, Peter is responsible for establishing and growing partnerships with other leading technology companies in support of Scribe's overall market and product strategy. Prior to founding Scribe, Peter held senior positions in sales, product marketing, and finance at SNAP Software, an early pioneer in CRM software that was acquired by Dun and Bradstreet. He has published numerous articles and whitepapers and is a frequent speaker and panelist at industry events.


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