Best of CRM: January 3rd


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Every week, we recount some of the best buzz around CRM and data integration. We’ll review our favorite articles and share the most pressing findings or key takeaways from each. 

Cloud research: Cost matters most and confusion remains
By: Michael Krigsman (@mkrigsman)
Michael shares survey results from KPMG on remaining cloud issues, including barriers to adoption and influencers of the cloud buying process. Common hurdles to cloud adoption are cited as: a) providing evidence of cost savings; b) shifting to usage-driven pricing; and c) helping clients develop usage-drive pricing. Overall, the survey points to continued confusion surrounding the cloud market. 

Data in Harmony
By: Jason Compton
In this piece chock-full of industry insiders, Jason expands on the importance of data integration for successful marketing. Jason notes that the benefits are multiple, including using an understanding of customer preferences to help scout inelastic demand to reduce sales discounting. Jason highlights what many know; data integration can require elbow work, but has enormous potential for return. 

The Future Of Enterprise IT: 30 Executives Share Their 2013 Predictions
By: Brian Rice (@briansrice)
Brian polled leaders of companies including the likes of SAP, Scribe, Actifio, and Apperian, to get their take on what the 2013 IT trends will be. Several themes resound including 1) a shift towards the “cloud” 2) the need for processing/analyzing “big data” 3) an increased reliability on mobile technology 4) the consumerization of IT. We saw many of those in 2012, but the IT leaders’ predictions indicate they will continue to reign in 2013.

2013: My tech guesstimates for the year ahead
By: Larry Dignan (@ldignan)
Larry provides his broad 2013 tech predictions – always interesting to read. All his predictions are worth reading, but I’ll share one in full that caught my eye: “Chief marketing officers are treated like royalty, but CIOs still control a lot of the dollars. In 2013, tech vendors will spend a lot of time wooing non-CIOs. The CIO and CMO are partners in 2013, but as budget battles escalate these two roles will duel. CMOs will have more tech buying authority, but ultimately lack the expertise necessary to make implementations shine. The good news: CIOs won’t always be the ones thrown under the IT failure bus for a change. Also: Gartner: ‘Every budget is an IT budget’

It’s clear that the CIO and CMO will need to collaborate in the coming years in order for both to succeed. 

Predictions for IT priorities and the cloud in 2013: Experts weigh in
By: Rachel King (@zdnetrachel)

In this expert-based piece, Rachel shares IT predictions and priorities for 2013. There are several we agree with at Scribe, including the rise of hybrid cloud models. As more business apps move to the cloud, we will continue to see growth in hybrid environments.

We hope you had a great New Year – we are looking forward to spending 2013 with you! We’ll see you again soon with a roundup of all the movers and shakers in CRM and data integration news. 

Peter Chase
Peter founded Scribe Software along with Jim Clarke in the beginning of 1996. As Executive Vice President, Business Development, Peter is responsible for establishing and growing partnerships with other leading technology companies in support of Scribe's overall market and product strategy. Prior to founding Scribe, Peter held senior positions in sales, product marketing, and finance at SNAP Software, an early pioneer in CRM software that was acquired by Dun and Bradstreet. He has published numerous articles and whitepapers and is a frequent speaker and panelist at industry events.


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