Thompson Morrison
Thompson Morrison
Thompson Morrison has spent the last couple of decades figuring out how companies can listen better. Before co-founding FUSE, Mr. Morrison was Managing Director of AccessMedia International (AP), a consulting firm that provides strategic market analysis for the IT industry. His clients included Hewlett-Packard, Compaq, IBM, and Vignette.
The dawn of the digital renaissance
I am beginning to see the future. Working with high school students helps you do that. Our business and political leaders are not the...
How we listen matters
During the 90's I was running around Asia listening to business executives about their needs for IT systems and support services. There were two...
Shareholder value vs. Customer value
There was a great column published this week by Joe Nocera entitled "Down with Shareholder Value". In that column he challenged the long-held notion...
The power of community
April 27, 2012 at 2:42 PM Leave a comment Over the past two years I have been working to build a community in East Portland....
Innovation and the Struggle for Control
You've probably known for a while that Firefox is moving to a faster development cycle, and a lot of corporations are peeved. The complaint of...
When Customer Satisfaction Harms Customer Loyalty
Satisfied customers are loyal. Says who? Not hoteliers. According to a new study, satisfaction across the hospitality industry is rising, but sales aren't. That's because...
Phony Assets vs. the Trusted Advisor
As a marketer, the first two items on your to-do list are making people aware and then engaging them. The first task is easy...
Marketing and the Sense of Belonging
I read a fine post on Only Dead Fish the other day. It dealt with the question of how we find community in our...
The Problem With Lists
A very worthwhile post on Marketing Sherpa about third party lists appeared recently. Adam T. Sutton rightly points out that most business rely heavily...
Why Value Propositions are a Bear
Why is it so hard to define value propositions? It's your company, after all. You know the product its features. Why is putting it all...
Embrace Your Shipwreck
I read a story recently about a wrecked sailboat that washed ashore five months ago in the swanky California city of Malibu. No one...
Innovation, Coffee and German Philosophers
I've been thinking about coffee lately. And innovation. And, of course Nietzsche. Who doesn't, after all? Coffee has two roles in innovation. The obvious one...
The Elusive Social Media ROI
You hear this complaint a lot: trade shows aren't cost effective, but if we don't show up, the market will notice. They even notice if...
The Uses of Discomfort
In my last post I talked about how success at a certain business model tends to create an organization that's invested in that business...
Nothing sucks like success
Blockbuster used to live up to its name – they became the Walmart of home video entertainment, eating up not only the local stores...
The Role of Delight in Crossing the Chasm
People choose a new technology when they're ready to. As Rogers noted, Early Adopters just like playing around with technology. They're the ones with...
Permission-based Selling
Traditional marketing is about interrupting. You create an engaging experience – a TV show, ad copy, demonstration – and then you interrupt it with an...
Two-Way Mirrors and the Illusion of Control
Lead generation programs always focus on tracking behavior. The idea is, the better we know how customers behave, the more we can sell to...
The Ichiro Strategy
When you read an article about innovation these days, chances are the subject will be the well-known disruptive innovation that significantly changes or creates...
What Killed The Zune?
File this under "no surprises": Microsoft is ditching the Zune. Why? Because the product was born out of a need to compete, instead of being...