Thompson Morrison
Thompson Morrison has spent the last couple of decades figuring out how companies can listen better. Before co-founding FUSE, Mr. Morrison was Managing Director of AccessMedia International (AP), a consulting firm that provides strategic market analysis for the IT industry. His clients included Hewlett-Packard, Compaq, IBM, and Vignette.
I am beginning to see the future. Working with high school students helps you do that. Our business and political leaders are not the...
During the 90's I was running around Asia listening to business executives about their needs for IT systems and support services. There were two...
There was a great column published this week by Joe Nocera entitled "Down with Shareholder Value". In that column he challenged the long-held notion...
April 27, 2012 at 2:42 PM Leave a comment Over the past two years I have been working to build a community in East Portland....
You've probably known for a while that Firefox is moving to a faster development cycle, and a lot of corporations are peeved. The complaint of...
Satisfied customers are loyal. Says who? Not hoteliers. According to a new study, satisfaction across the hospitality industry is rising, but sales aren't. That's because...
As a marketer, the first two items on your to-do list are making people aware and then engaging them. The first task is easy...
I read a fine post on Only Dead Fish the other day. It dealt with the question of how we find community in our...
A very worthwhile post on Marketing Sherpa about third party lists appeared recently. Adam T. Sutton rightly points out that most business rely heavily...
Why is it so hard to define value propositions? It's your company, after all. You know the product its features. Why is putting it all...
I read a story recently about a wrecked sailboat that washed ashore five months ago in the swanky California city of Malibu. No one...
I've been thinking about coffee lately. And innovation. And, of course Nietzsche. Who doesn't, after all? Coffee has two roles in innovation. The obvious one...
You hear this complaint a lot: trade shows aren't cost effective, but if we don't show up, the market will notice. They even notice if...
In my last post I talked about how success at a certain business model tends to create an organization that's invested in that business...
Blockbuster used to live up to its name – they became the Walmart of home video entertainment, eating up not only the local stores...
People choose a new technology when they're ready to. As Rogers noted, Early Adopters just like playing around with technology. They're the ones with...
Traditional marketing is about interrupting. You create an engaging experience – a TV show, ad copy, demonstration – and then you interrupt it with an...
Lead generation programs always focus on tracking behavior. The idea is, the better we know how customers behave, the more we can sell to...
When you read an article about innovation these days, chances are the subject will be the well-known disruptive innovation that significantly changes or creates...
File this under "no surprises": Microsoft is ditching the Zune. Why? Because the product was born out of a need to compete, instead of being...