Tatyana Kanzaveli

What can we learn from Guy Kawasaki about Twitter content strategy?

I've been doing number of workshops on how to use Twitter for business. Each time I had to go into lengthy overview of different content types and twitter content strategies. Here is a quick overview of my thoughts on this subject. What is Content Strategy?…

Social Media for Small and Medium Businesses: Tied House Brewing Case Study

Fact: Increase in sales of ½ pints of beer on Thursday nights from 45 to 300-350 using Social Media channels to promote this offering. Fact: Sales revenue growth 10% for the year vs projected 3% due to increased customer awareness and engagement via social media…

Top 5 reasons people will not follow you on Twitter

Sometimes you wonder: why? Why people are not following you on Twitter. Here are top 5 reasons: 1. Make sure your Twitter profile is updated and contains descriptive info on who you are and what you do; 2. Your tweets: if all you do is…

Recap on SugarCRM 2010 Conference.

I was honored to be invited to attend SugarCRM annual SugarCon 2010 Conference. It was held at the Palace Hotel in San Francisco. I liked the location mainly because it was next to a BART station – made my commute to SF...

Social Media Channels for Tech Support – from a person who knows it!

This week Bay Area Executives meetup members we were thrilled to listen to a person who knows Technical Support space inside-out: John Ragsdale is the vice president of technology research for the Technology Services Industry Association (TSIA). Previously he served as the vice president of...

Before helping your customers, help yourself!

"A clever person solves a problem. A wise person avoids it." Einstein Not too long time ago I had a question related to the use of some type of online service. The first thing I did – went to their online help. It took me...

Social CRM: is there such a thing as an overall “social framework”?

This week was very fruitful in blog posts related to Social CRM framework, CRM and Social CRM comparisons, positioning: Why We Cannot Get CRM (and SCRM) Quite Right Thinking it Through Some More: More on What Else? Social CRM The Social CRM Process Instead of…

Social Network Analysis [SNA] is NOT Social Media Analytics [SMA].

A few days ago I posted a question on LinkedIn asking about tools people use for Social Network Analysis and got bunch of responses talking about Social Media Analytics tools. I decided to write about both to clarify the confusion. Social Media Analytics and...

Must Read Social Business ( SCRM + E20 ) Blogs

Social Business Community is lucky to have such an amazing group of thought leaders who regularly share their knowledge of Social CRM, Enterprise 2.0 – they publish their thoughts, interviews, research papers – huge thank you to all of them… all of you! As this...

Easy way to promote your meetup on YouTube!

Step 1. Open account on Flickr if you do not have one. Step 2. Upload photos from your event and group them in one set on Flickr. Step 3. Sign up for free service with Animoto. Step 4. Create free 30 seconds video using your…

Are you planning an online community? 10 principles to follow!

Set up your communities wherever your target audience is; Outline and reinforce rules: privacy; spam control, content, etc.. Understand your community maturity phase and deploy the appropriate development strategies; Running communities is a commitment – allocate enough time and resources to run them; Set up…

What works for Dell might not work for you!

You are reading all these great stories about online communities. Yes – hot topic these days. Suddenly all your problems will be solved: from sales, customer service/support to innovation. Easy – isn't it? Lots of great examples: Dell is making tons of money on...

Do not forget: Innovation is a key part of Social Business!

I came across an interesting blog post How Can Web Tech Help Enterprises with Innovation Management?. Here is an abstract: In his book The Innovator’s Dilemma, Professor Clayton Christensen of Harvard Business School describes the theory of how large outstanding firms can fail “by doing…

How’s Google Buzz impacting your online content sharing strategies?

Before Buzz we all kind of figured out how to set up a right mix of feeds, RT, replies and the original content creations to keep constant relevant presence on multiple online social networking sites. And then Buzz came along. At first I enabled...

Collaborations of the Future

I was lucky enough to get invited to participate in planning sessions for the upcoming event on a Future of Collaborations at The Tech Museum in San Jose : www.tinyurl.com/pftf2010 During these planning session I met incredibly talented people and also started thinking more about…

Social CRM and Enterprise 2.0 Vendors Directory

The space of Social Business that combines Social CRM and Enterprise 2.0 is growing fast. Almost every day I get a call from a vendor who has products in this space and wants me to see a demo and learn more about their...

Social Network Analysis and its impact on your company’s bottom line.

Your company is growing, expanding into different geographies; has lots of employees in many regions, distributed locations… – do you know if all these people communicate? What is the cost of them not communicating? You just hired a new employee. How well is your company...

My Buzz Wish List – Top 10.

1. Being able to cross-post selected Buzzes to other social networking sites, like Twitter, Facebook, etc. 2. Being able to follow conversations/topics vs just people. 3. Being able to comment on each Buzz – hierarchically vs linear. ...

What is Sentiment Analysis and why you should care.

First let’s look at the definition of the Sentiment Analysis : “Sentiment analysis or opinion mining refers to a broad (definitionally challenged) area of natural language processing, computational linguistics and text mining. Generally speaking, it aims to determine the attitude of a speaker or a writer with respect to...

Gambling, Social Media and Your Brand.

I am reading more and more posts, articles, comments on the subject of social media and ROI. People are saying: forget about ROI – just do social media, you may hit it…Hit it big! This reminds me a lot about my expectations when I...

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