A few days ago I posted a question on LinkedIn asking about tools people use for Social Network Analysis [SNA] and got bunch of responses talking about Social Media Analytics tools. I decided to write about both to clarify the confusion.
Social Media Analytics and Measurements will help you to get answers to the following questions [examples]:
– how much traffic you are driving and from where;
– how effective is your messaging?
– Sentiments analysis;
– Loyalty: # of RSS subscribers and your repeat traffic;
Jon Samsel listed all the main tools used for Social Media Measurements and Analysis in his blog post.
Now let’s look at what type of questions we can answer using Social Network Analysis:
– how highly person is connected within a network?
– How important person is within a network?
– How central person is within a network?
– How does information flow within a network?
Main tools from this category are listed in Wikipedia.
Hope this post will be helpful to folks who got somewhat confused.. SNA is not SMA. Both should be used to analyze different aspects of social media engagements and social networks within and outside four walls of your company.
We will deep dive into both topics at the upcoming event in Bay Area: Social Media Strategies, where I will be moderating panels on both of them.
It will be great if you can send me your questions in advance – we’ll try to cover them during our panel discussions!