Do not forget: Innovation is a key part of Social Business!


Share on LinkedIn

I came across an interesting blog post How Can Web Tech Help Enterprises with Innovation Management?.
Here is an abstract:

In his book The Innovator’s Dilemma, Professor Clayton Christensen of Harvard Business School describes the theory of how large outstanding firms can fail “by doing everything right.” The innovator’s dilemma, according to Christensen, affects companies whose success and capabilities can actually become obstacles in the face of changing markets and technologies. There is no more important an issue on the agenda of top management than driving innovation. In this post, we’ll review the evolution of “innovation management” and how social media has a significant role to play. This is one area where social media can “move the needle” for large enterprises and help them change the very nature of the firm.

This article also describes what the Innovation 3.0 is.

I would argue that Innovation 3.0 should not only include social media enabled outside of the company idea harvesting channels but also the inside of the company ones.

A few months ago I invited Tad Milbourn from Intuit to give Silicon Valley Executives an overview of the tool Intuit is using to enable company employees to participate in innovation process. His talk has generated lots of discussions. And that’s the reason we decided to expand on it and discuss the overall process of harvesting and enabling innovations within and outside of enterprises.

Here is an abstract of our upcoming meetup on this topic:

Innovation has been dubbed as one of the more promising purpose-driven applications of social and collaborative technology in the enterprises. Whether as a way to encourage customers or internal employees, Innovation Programs in enterprises have unlocked critical ideas at well known enterprises that has ultimately led to the conception of new product ideas, significant cost savings internally and finally, operational efficiency. Sameer Patel, founding partner at the Sovos Group will moderate a session to highlight the opportunity and challenges that organizations face as they seek to unlock critical insight coming from customers, partners and employees.

Please share with your success stories and lessons learned – how is your company using the power of communities, their ideas to create new, innovative products and offerings.

Republished with author's permission from original post.

Tatyana Kanzaveli
Tatyana Kanzaveli has broad experiences in sales/marketing/technology areas. She held executive roles in number of start-ups and large multinationals. She was an early adopter of social media/social networking channels, using them to build successful online and face-to-face communities. Tatyana runs strategic social media marketing consultancy . She can be reached on Twitter: @glfceo.


Please use comments to add value to the discussion. Maximum one link to an educational blog post or article. We will NOT PUBLISH brief comments like "good post," comments that mainly promote links, or comments with links to companies, products, or services.

Please enter your comment!
Please enter your name here