Rhonda Basler
Don’t Lose the Human Touch When Using AI and Big Data for Marketing
As we make our way through 2021, our Artificial Intelligence (AI) and Business Intelligence (BI) dreams are turning into a reality. Bots, machine learning, predictive models, and big data all impact businesses daily. But are these technological advancements making brands appear less caring? Less...
How to Keep Remote Workers Motivated and Feeling Appreciated Through a Screen
COVID-19 is on its way to being an endemic disease that forever changes the way we live and work. For companies who continue to make challenging decisions regarding office workers returning to the workplace, one thing is for sure—working from home for at least...
Why Life-Event Marketing Should Be Part of Every Veterinary Marketing Plan
Veterinary marketing should engage clients in ways that acknowledge the familial role pets play in their lives. People see their pets as part of the family. Dogs star in holiday photos. Cats bask their days away in designated scratching mansions. Bunnies enjoy fresh-cut snacks in...
Why socially responsible marketing is more important than ever
People appreciate brands that try hard to be socially responsible. In fact, brands that achieve perfect alignment with customers through marketing that doesn’t feel like marketing can get powerful — and measurable — profit boosts. As noted in Deloitte’s 2021 Global Marketing Trends report, purpose-driven...
A How-to Guide From Hallmark for When a Client Loses a Pet
Being there. It’s a vital step toward building stronger relationships between businesses and their clients and customers, particularly when they’re struggling. Regardless, being open, vulnerable, and available can be tough to master — especially when customers lose beloved pets. If you’ve ever adopted a pet,...
National Nurses Week is Approaching. How will Health Systems Appreciate Their Frontline Workers?
Hope. Courage. Healing. These aren’t buzzwords — particularly after the past year. Though times have been difficult, essential healthcare workers have stepped up to the plate and earned kudos from a grateful world — even while enduring unparalleled levels of stress. This is especially true...
3 Strategies to Enhance Your Veterinary Marketing for Modern Consumers
Pets are people, too. Well, not technically — but they are full-fledged family members to 72% of folks in the United States. As birth rates plummet among younger generations, “fur babies” have taken the place of human kiddos. And they’re pampered just as much as...
How to Show Your Appreciation to Essential Healthcare Workers
The pandemic has left healthcare workers across the country not only physically, but also emotionally exhausted. And sadly, some have been left almost completely broken by the sheer devastation of the past year. One recent survey found that 93% of essential healthcare workers are...
Marketing to Boomers? Here Are 3 Tactics You Can Apply Today.
In 2021, it’s not so much about who you’d like to support your business and more about who can. And there’s no denying the collective wealth of the Baby Boomer generation: At 73 million strong, the 50-plus segment of shoppers commanded more than half...
What You Need to Know About Direct Mail Marketing In the Digital Age
With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. Consumers, for the most part, recall an article of mail far more than digital correspondence (we’re looking at you,...
3 Tips Brand Marketers Can Use When Marketing During a Pandemic
Raise your hand if you thought this pandemic would blow over in a week or two last spring. Instead, the virus dug in its heels and forced us to shift how we live and work for months on end. If you’re a brand marketer, that...
How to Bolster Employee Engagement and Morale in Trying Times
This article was originally published on HR Daily Advisor. Times are tough for businesses. Rapid shifts in operations have left little time to plan or organize change management, and many leaders are now scrambling to keep teams engaged, motivated, and proactively tackling what needs to...
4 Ways to Use Winning Content to Produce Effective Direct Mail Marketing
Content marketing sells. In fact, it sells so well that most brands rely on a proprietary combination of traditional “salesy” advertising and more creative, education-focused pieces. How many times do you receive an offer to download a whitepaper, read an intriguing article, or watch an...
A Resurgence in the Importance of Direct Mail as a Result of the Pandemic
You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a bit. As we move into the next “new normal” phase, then, be sure to consider an omnichannel approach that includes direct mail marketing. For many,...
How to empower employees to fight social isolation among senior living residents
The fight against social isolation among older adults is not new for senior living community leaders and employees. These residents, however, now are at even more risk of experiencing social isolation and loneliness, which can have negative health outcomes ranging from dementia to stroke...
Why Marketers Need to Disrupt Valentine’s Day
What is Valentine’s Day all about? Consumers tend to imagine hearts, chocolate, cupid, and romance. For marketers, it’s all of that — plus dollar signs. With the holiday’s spending on the rise, however — research reported a projected $1.1 billion increase from 2018 to 2019...
The 2021 Tool Kit Companies Need Now to Build a Better Customer Experience
Your customers’ lives aren’t the same as they were a year ago. Their worlds are filled with everything from social isolation to trying to maintain focus and productivity while working (and learning) from home or maintaining social distance in the workplace. When they contact...
No Party, No Problem: 6 Ways to Celebrate Employees This Holiday Season
Employees look forward to celebrating major holidays with co-workers at in-office or off-site events. To be sure, this year’s festivities might look a little different due to the current climate. But don’t strike the idea of practicing employee appreciation at the holidays just because...
When ‘Happy Holidays’ Rings Hollow, Focus on Showing Gratitude
In recent years, a growing number of companies have discovered the magic in sending holiday-themed cards and well wishes to customers and employees alike. Of course, all the uncertainty over the past eight months has sparked even more interest in expressing appreciation and gratitude. Companies...
Why Companies Have a Social Responsibility to Fight the Loneliness Epidemic
This article was originally published on AdAge March 3, 2020. Initiatives that directly impact mental health and wellbeing also make good business sense. Facebook’s dating app, co-working spaces, adult dormitories and friendship apps are all positioned as ways for people to create meaningful offline connections.…