Rhonda Basler
National Nurses Week is Approaching. How will Health Systems Appreciate Their Frontline Workers?
Hope. Courage. Healing. These aren’t buzzwords — particularly after the past year. Though times have been difficult, essential healthcare workers have stepped up to the plate and earned kudos from a grateful world — even while enduring unparalleled levels of stress. This is especially true...
3 Strategies to Enhance Your Veterinary Marketing for Modern Consumers
Pets are people, too. Well, not technically — but they are full-fledged family members to 72% of folks in the United States. As birth rates plummet among younger generations, “fur babies” have taken the place of human kiddos. And they’re pampered just as much as...
How to Show Your Appreciation to Essential Healthcare Workers
The pandemic has left healthcare workers across the country not only physically, but also emotionally exhausted. And sadly, some have been left almost completely broken by the sheer devastation of the past year. One recent survey found that 93% of essential healthcare workers are...
Marketing to Boomers? Here Are 3 Tactics You Can Apply Today.
In 2021, it’s not so much about who you’d like to support your business and more about who can. And there’s no denying the collective wealth of the Baby Boomer generation: At 73 million strong, the 50-plus segment of shoppers commanded more than half...
What You Need to Know About Direct Mail Marketing In the Digital Age
With all the digital marketing channels now available, direct mail has fallen out of favor with a number of marketers—an unfortunate turn of events for brands. Consumers, for the most part, recall an article of mail far more than digital correspondence (we’re looking at you,...
3 Tips Brand Marketers Can Use When Marketing During a Pandemic
Raise your hand if you thought this pandemic would blow over in a week or two last spring. Instead, the virus dug in its heels and forced us to shift how we live and work for months on end. If you’re a brand marketer, that...
How to Bolster Employee Engagement and Morale in Trying Times
This article was originally published on HR Daily Advisor. Times are tough for businesses. Rapid shifts in operations have left little time to plan or organize change management, and many leaders are now scrambling to keep teams engaged, motivated, and proactively tackling what needs to...
4 Ways to Use Winning Content to Produce Effective Direct Mail Marketing
Content marketing sells. In fact, it sells so well that most brands rely on a proprietary combination of traditional “salesy” advertising and more creative, education-focused pieces. How many times do you receive an offer to download a whitepaper, read an intriguing article, or watch an...
A Resurgence in the Importance of Direct Mail as a Result of the Pandemic
You’ve probably reevaluated your marketing strategies since the beginning of the pandemic. After all, consumer buying has changed quite a bit. As we move into the next “new normal” phase, then, be sure to consider an omnichannel approach that includes direct mail marketing. For many,...
How to empower employees to fight social isolation among senior living residents
The fight against social isolation among older adults is not new for senior living community leaders and employees. These residents, however, now are at even more risk of experiencing social isolation and loneliness, which can have negative health outcomes ranging from dementia to stroke...
Why Marketers Need to Disrupt Valentine’s Day
What is Valentine’s Day all about? Consumers tend to imagine hearts, chocolate, cupid, and romance. For marketers, it’s all of that — plus dollar signs. With the holiday’s spending on the rise, however — research reported a projected $1.1 billion increase from 2018 to 2019...
The 2021 Tool Kit Companies Need Now to Build a Better Customer Experience
Your customers’ lives aren’t the same as they were a year ago. Their worlds are filled with everything from social isolation to trying to maintain focus and productivity while working (and learning) from home or maintaining social distance in the workplace. When they contact...
No Party, No Problem: 6 Ways to Celebrate Employees This Holiday Season
Employees look forward to celebrating major holidays with co-workers at in-office or off-site events. To be sure, this year’s festivities might look a little different due to the current climate. But don’t strike the idea of practicing employee appreciation at the holidays just because...
When ‘Happy Holidays’ Rings Hollow, Focus on Showing Gratitude
In recent years, a growing number of companies have discovered the magic in sending holiday-themed cards and well wishes to customers and employees alike. Of course, all the uncertainty over the past eight months has sparked even more interest in expressing appreciation and gratitude. Companies...
Why Companies Have a Social Responsibility to Fight the Loneliness Epidemic
This article was originally published on AdAge March 3, 2020. Initiatives that directly impact mental health and wellbeing also make good business sense. Facebook’s dating app, co-working spaces, adult dormitories and friendship apps are all positioned as ways for people to create meaningful offline connections.…
Brand Empathy Alleviates Social Isolation: 4 Ways to Make Customers Feel Less Lonely
It affects nearly half of Americans, and it has been shown to harm health in a way that’s comparable to smoking. What are we referring to here? Loneliness, of course. Isolation is pervasive in today’s climate, and brands have a moral imperative to talk about…
Customer eXperience Rings Hollow Without a Strong Brand Culture
Years ago, companies pushed out products, touting their goods’ features and benefits. Today, the pendulum has swung dramatically, turning the spotlight away from merchandise and towards consumers. As Deloitte and Touche’s research shows, this movement has been profitable and practical. Organizations that place customers first...
What AI, BI and Predictive Models Mean for the Future of Marketing
SHARE By Rhonda Basler | June 21, 2019 | Blog Posts | Marketing Twenty years ago, the Internet was just starting to boom and artificial intelligence (AI) felt like a pipe dream. Back then, organizations built response models the old-fashioned way—wit...
Customer Service is Not a Competitive Advantage, Customer Care Is
SHARE By Rhonda Basler | March 25, 2019 | Blog Posts | Engage Customers Reaching customers in authentic ways transcends basic customer service. Because of this, earning customer loyalty is sometimes easier said than done. In today’s world, people don...
How Building a Customer-Focused Culture Drives Business Growth
SHARE By Rhonda Basler | February 8, 2019 | Blog Posts | Engage Customers Enhancing and improving the customer experience continues to be a top priority for companies both big and small. In fact, 86% of buyers today say they are willing to pay more…