Rhonda Basler

Marketing Asset Management: How to Get Best in Class Performance

So if you could improve your ROMI (Return on Marketing Investment) by 32%, would you do it? The Aberdeen Group has recently published a research study Marketing Asset Management: Managing Brand Compliance in Distributed Marketing Environments that highlights this significant increase in ROMI by...

Email: Direct Mail’s New BFF

Just like milk and cookies, direct mail and email are better together. Email is, by far, the best thing to ever hit direct marketing. One of the newest ways we are helping our clients manage their direct communications is by helping them develop automated systems…

Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?

PART ONE: Defining your customer lifecycle Academically speaking, the customer life cycle begins with a prospect: an interested party who may potentially need your product or service. Adept companies qualify their prospects to pinpoint their sales efforts on leads that are ready to buy, while...

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