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Rhonda Basler

Rhonda Basler
Compass
With more than two decades of marketing and operations experience, Rhonda Basler is currently the Head of Operations & Agent Experience for Compass in St. Louis, Kansas City, and Nashville. Throughout her career, Rhonda has held the customer in the highest esteem and intimately understands the relationship between employee satisfaction and customer experience. Rhonda's career has spanned both B2B and B2C companies including Dot Foods, H & R Block, Hallmark, and Compass Realty Group.

Reach and Engagement: Email Marketing’s Big Challenges for 2011

Discovering new ways to reach and engage audiences with email will be a key challenge for direct marketers during 2011. Theoretically, a marketing department should...

All Aboard! It’s Time to Engineer the Marketing Process

Marketing operations process engineering should be initiated out of marketing. Throughout the past year, I have attended or presented at a variety of conferences such...

One-to-One Marketing Campaign Tips for 2011

You have to be on your toes to develop better cross-channel campaigns. The combination of using variable data direct mail, email and PURLs (personalized URLs)...

The Be Thankful Challenge: Business Edition

The economic challenges of recent years have revealed may opportunities, skills, and relationships that we, the business community, should be thankful for. I'm sure many...

Six Keys for Marketing Automation Success

In most B2B marketing environments, one of marketing's main responsibilities is to create conversations and support the sales process. Using marketing technology to automate...

Halloween Special: Using Direct Mail to Destroy the Environment

Earlier this week I posted an article about being an environmentally friendly mailer. Unfortunately, I have witnessed companies who don't have a clue...

Direct Mail: Destroying the Environment or Improving the Economy?

Mail less by targeting more. You'll be green environmentally and financially. I work in the ultimate green environment: the world's largest underground business complex....

Nine Ways to Decrease Direct Mail Spending While Improving Results

Looking to decrease your direct mail investment and improve revenue at the same time? Here are nine ways to reach your ROI goals. ROI (Return...

News Flash or Not: The USPS Has Problems

DENIED: The Postal Regulatory Commision rejected a proposed postage rate increase yesterday, putting the blame for USPS' financial shortfalls on "long-term structural problems" and...

Higher Education Marketing: Why are 98% of Colleges Missing the Largest Growth in 40 Years?

According to research, 2% of colleges and universities are accomodating half of the recent enrollment boom. Why aren't more colleges and universities getting their...

Overcoming the Fear of Losing Control to Field Sales and Marketing

"Free Puppy with Every Purchase." Great offer or a bad case of brand deconstruction? I have to start with a quick story… I use to...

Building a Roadmap for the Buying Decision Process

Map out the buying process and help prospects and customers navigate their way to a buying decision. Today's decision makers have changed. They scrutinize buying...

Enhancing Transactional Email Marketing to Improve Customer Engagement

Did you know that 25% of the people who never open your emails will be among the top 10% of your customers? –...

New Aberdeen Research Shows Print On-Demand Improves Customer Retention

According to new research by Aberdeen Group, Print On-Demand (also called POD, web-to-print or print automation) provides a dramatic improvement in customer retention and...

Variable Catalogs Delivered On-Demand: An Interview with Jason Kort

An effective catalog has been proven to increase sales, both online and offline, by countless sources. Throw in variable data, variable imagery, on-demand...

Marketing Asset Management: How to Get Best in Class Performance

So if you could improve your ROMI (Return on Marketing Investment) by 32%, would you do it? The Aberdeen Group has recently published a...

Email: Direct Mail’s New BFF

Just like milk and cookies, direct mail and email are better together. Email is, by far, the best thing to ever hit direct marketing. One…

Is Your Direct Marketing Positively Impacting Your Customer Life Cycle?

PART ONE: Defining your customer lifecycle Academically speaking, the customer life cycle begins with a prospect: an interested party who may potentially need your product...

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