Rhonda Basler

5 Reasons Your Company Needs a Human Evaluation of Your Marketing

SHARE By Rhonda Basler | February 16, 2018 | Engage Customers | Engage Employees Today we welcome Jeannie Walters, speaker, writer and CEO of 360Connext Experience Investigators, to the Hallmark Business Connections blog. Jeannie and I share somethin...

Using Emotional Intelligence to Build Employee/Customer Relationships

What do 90% of top performers in business have in common? Emotional intelligence.1 Their blend of self-awareness and self-management catapults them into the upper echelons, outranking peers that might outscore them on IQ tests. In the business environment, a high EQ among leadership and managers...

Employee Engagement: The Domino Effect on Customers

When I reflect on career success, I can measure it in dollars, in terms of salary or in revenue for Hallmark Business Connections. That leaves me feeling proud, but if I stopped there it wouldn’t be enough. Revenue goals are expected to be beaten...

Connecting with customers through the feel-good power of empathy

We care about our employees. We truly value our customers. We read it in almost every Fortune 500 mission statement in one form or another. And yet… “In a recent survey, 60% of customer experience professionals said that their executives want to differentiate their firm...

Customer Experience in Action at Hallmark Business Connections

There is nothing more challenging, and exhilarating, than scrapping an old system and implementing a new one. Upgrading our online shopping experience to provide an easier customization and ordering process for our customers’ business greeting cards has been everything we thought it would be....

MMM Experiences

Do companies have to be perfect in order to win in the marketplace? Sure, we aim for flawless execution and high-quality products. But let’s face it. Maybe the shape of snowflakes and warm, sunny spring days consistently hit the mark…but businesses? Afraid not. We all...

Four customer experience tips that bridge the gap between customers who are satisfied and...

Think back to a memorable experience you had with a business. What is it about that unique experience that stands out? Most likely it was not simply what you purchased, but the interaction you had and how it made you feel. Truly memorable experiences...

Put Your Heart Into It

How often did your parents tell you that? My siblings and I always heard it when we were giving a halfhearted effort at our homework or dawdling over our least favorite chore. Work harder. Try more. In my adult life, that saying has taken on...

Cultivate Dynamic Employee Engagement to Deliver Distinguished Customer Experiences

It is no secret that your employees are the single most critical element in determining business success. But, let’s pause for a moment and consider why and how this works in the realm of customer experience. When customers interact directly with your employees, they can...

Create Timely Opportunities to Spark Customer Appreciation, Try Valentine’s Day

Creating meaningful and authentic opportunities for businesses to express appreciation for their customers is something many struggle with. Naturally occurring occasions do exist for this sentiment, but they are so few and far between that customers may feel overrun by receiving simultaneous messages of...

Foundational Elements For an Omni-Channel Customer Experience Strategy

In today’s business landscape, the explosion of social media and digital technologies has changed the game for companies looking to connect and build relationships with customers. Armed with a goldmine of customer data (shopping and purchase behavior, likes, tweets, posts, shares, etc.), brands can leverage...

Extend the Realm of your Gratitude During Thanksgiving

Pumpkin pie, cranberries and turkey characterize the fourth Thursday of November. We spend this day each year with friends, family and loved ones to celebrate our good fortune and everything we have to be thankful for. With Thanksgiving quickly approaching, consider how you can extend...

Eliminating the Subjectiveness of Customer Experience Metrics

First things first, to focus on customer experience metrics requires a good deal of focus. Hard to do when you’re in San Diego… …And while my hometown team, the Royals are in the World Series (first time in 29 years, folks!). But, I prevailed in...

Inspiring Ideas for Using Personalized QR Codes

Personalized QR Codes offer a highly interactive and personal way to interact with your target audience. Strategically, a personalized QR Code is a slightly different experience from pushing a text message to a group of recipients. The QR Code gives the recipient...

B2B Marketing Best Performing Channels

If you need statistics about the potential potency of multi-channel communications in business-to-business marketing, this blog post is for you. Pitney Bowes recently surveyed 4,000 B2B marketers—divided equally throughout the U.S., U.K., France and Germany—to uncover current B2B thinking regarding marketing channel choice...

Catapult Your Direct Marketing with Personalized QR Codes

It's not easy being friends with a marketer. Marketers like to watch television commercials, get mad if the mail is thrown away before they get to see it, and hijack their friends' smart phones to see what new text-based marketing campaigns they have...

Statistical Pictures Make for Engaging Variable Data Charts and Graphs

Although my made-up term of "statistical pictures" may seem like an oxymoron, by using infographics you can do just that… turn data and statistics into pictures. For many people, numbers are scary. A bunch of numbers together, even scarier. And don't...

Print Procurement: The Lesser Known Facet of Marketing Automation

Marketers are taking another look at direct marketing, and focusing on print automation and cost reduction as key drivers of profitability. As the economy shows signs of shifting in a more positive direction, many companies are revisiting direct marketing programs that were profitable years ago,...

The Remarkable Collision of Social Media and Direct Marketing

The integration of social and direct marketing is creating larger-than-life results for marketers. I recently came across a great illustration of how businesses are using direct marketing and social media together to achieve immediate results and ongoing "viral" benefits. I'd like to share this story...

Eliminating Secret Stashes in your Marketing Supply Chain

Hidden costs are lurking in the unused printed materials hoarded by your sales and field marketing personnel. Did you know that 72% of sales and field marketing personnel over-order or stockpile materials? (Yep. That's right. It's not a typo.) According to a study by the...

New Posts