Noreen Seebacher
Noreen Seebacher
Stasa Media
Noreen Seebacher is an experienced business writer, editor, reporter and manager. She has a keen interest in customer experience across verticals and the ways companies are adapting to remain relevant in the digital era.
I’m Angry and Frustrated … Do You Really Want My Feedback?
Three times in the past two weeks companies have asked me for feedback after mind-blowingly bad customer experiences. Will my rage-fueled expletive-laden responses really pave...
Are You Making Your Customers Repeat Themselves?
What song lyric best captures the state of today’s overall customer experience? You could argue for Lily Allen’s Everything’s Just Wonderful … as long...
Hey Marketers: The Year-End Holidays Are Fast Approaching
Christmas in July can be a fun excuse for a summer party. But marketers are more likely to view it as a reminder of...
How to Make the Most of Marketing in a Post-GDPR World
Be brave and push the bar to deliver value back to your customers. That’s the advice the new Chair of DMA Scotland gave marketers just before...
Personalization Gives Retail Banks a Competitive Edge
Digital strategies are paying off in higher profits for traditional retail banks. However, digital technologies providing greater automation, easier customer access, and more self-service are...
Stop Trying to ‘Delight’ Customers, Says CX Expert Paul Greenberg
Stop trying to delight your customers. It’s a risky strategy that’s bound to fail, according to CX thought leader Paul Greenberg. Known in customer relationship management...
Grocers Are Connecting Omnichannel Excellence to Better CX
Keeping up with technology is a priority for grocers, with omnichannel initiatives leading the way. According to Progressive Grocer’s 85th annual industry survey, nearly...
Why It’s Hard to Give Customers the Experience They Want
How do you give customers the experience they want when customers don’t really know what they want? That’s the crucial but confusing question for...
That Dog at the Airport Symbolizes Bad Customer Experience
Experience is now the mother of invention. In the digital era, your customers not only drive your marketing strategy; they define the evolution of your...
Can Retailers Fix Their In-Store Experience Problem?
I thought about driving to a store to shop today. But I wasn't in the mood to be insulted. That's what happened recently when the...
The Most Amazing Customer Experience Starts With Your Ears
Every day is a new opportunity to learn how disconnected businesses are with their customers. But it's also a chance to discover the secret...
Why Can’t We Get Customer Experience Right?
For all the time, money, and effort invested in customer experience (CX), businesses are still doing a lot to annoy their customers. Think about. Frustrating...
6 Easy Ways to Improve Your Life (and Create Happier Customers, Too)
Maybe the best way to create happy, satisfied, loyal customers is to take a step back — and start by making your own life...
10 Ways to Improve Your Customer Contact Center Experience
Speech has always been the most natural way for humans to communicate with each other. It's faster, easier, and arguably more effective than typing...
Why Better Employee Experience Creates Better Brands
Remember when the gold watch was a metaphor for retirement from companies that valued their employees for their experience and seniority? Today employee experience...
Plea from a Customer: Stop Trying to ‘Delight’ Me
I’ve never succumbed to the notion a business is obligated to “delight” its customers. Having a business resolve my need by delivering the right product...
How to Make Sense of Digital Experience
Digital experience (DX) is like happiness: Everyone talks about it but few people can define it. But there's little argument DX is now a business...
Few Marketers Capitalize on Data Analytics to Optimize CX
For all the talk of data analytics, organizations are still struggling to use it effectively. That's the picture painted by two recent studies, which confirm...
Let’s Just Give Up on Customer Experience
Tech veteran Chris Spears is the co-founder and chief marketing technology officer at Atlanta-based ARKE, a brand experience consultancy. So when he suggests it's time...
5 Ways All Companies Can Build Better Brands
You know how people say, "it's the thought that counts?" I tend to disagree, especially if you're trying to build better brands. While a tiny...