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Nidhi Prakash

Nidhi Prakash
Nidhi Prakash is a content marketer at MoEngage with decent experience in B2B and B2C domains. She is a strategic thinker and integrates her skills in content creation and marketing methods. Besides work, she is an avid reader and a passionate traveler.

A Well-Researched Guide to User Onboarding

Did you know that most SaaS apps lose as many as 95% of their new customers within the first 90 days? As insane as...

Redefine Customer Experience: Leveraging Competitive Benchmarking for Exceptional Customer Engagement

The concept of customer experience has always focused on meeting customer requirements and preferences. Companies have been focusing on building strategies to foster loyalty...

3 Strategies to Boost Customer Engagement in the Media and Entertainment Industry

For the media and entertainment industry, 2020 was the year that marked the golden era of streaming. Almost two years later, non-digital-native businesses have...

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