Nidhi Prakash
Nidhi Prakash
Nidhi Prakash has been actively involved in B2B Content marketing for seven years. She has written on customer marketing, sharing insights from interviews with industry leaders. At present, with SMS Magic, she is leading the content strategy for the brand. Beyond writing, she is an avid reader and a passionate traveler.
Conversational AI: The Evolving Dynamics of Customer Engagement
Over the past decade, the customer engagement landscape has undergone a significant transformation. From in-person interactions to phone calls and eventually emails, each shift...
Optimizing Real Estate Data Silos: Unlocking Customer Engagement with AI
Real estate firms often face a major hurdle in delivering consistent customer experiences, that is fragmented customer data. Critical information is scattered across property...
Smarter Customer Engagement: Channel Orchestration for Contact Centre Success
Customer engagement has become the frontline metric for contact center success. It’s no longer just about resolving queries, it’s about how effectively you maintain...
A Well-Researched Guide to User Onboarding
Did you know that most SaaS apps lose as many as 95% of their new customers within the first 90 days? As insane as...
Redefine Customer Experience: Leveraging Competitive Benchmarking for Exceptional Customer Engagement
The concept of customer experience has always focused on meeting customer requirements and preferences. Companies have been focusing on building strategies to foster loyalty...
3 Strategies to Boost Customer Engagement in the Media and Entertainment Industry
For the media and entertainment industry, 2020 was the year that marked the golden era of streaming. Almost two years later, non-digital-native businesses have...