Nicolina Savelli
Nicolina Savelli
Nicolina is the Marketing Manager at Wily Global (WILY) and manages their customer activation blog. WILY is a marketing technology company that develops innovative solutions for organizations to engage and incentivize consumers wherever they are.
WILY's proprietary SPRY technology provides highly secure and dynamic solutions for sports teams, B2B, B2C, eCommerce, finance sector and government clients alike.
6 Types of Brand Activations and Why They’re So Effective
“Brand Activation” is the art of driving consumers to action through brand sponsored interaction and experiences. It’s about bringing brands to life and forming...
Why Marketers Who Leverage SMS Boost Consumer Engagement
The need to boost consumer engagement is pushing businesses to evolve and invest heavily in digital transformation. As more consumers make their phones a...
Consumer Marketing Tactics that Separate the Good from the Bad
There are a number of marketing tactics that brands can take advantage of to drive sales and attract consumers. However, not all marketing strategies...
What Customer Engagement Will Look Like In The Future
There's nothing certain about the future, but by analyzing common trends, we can attempt to visualize where we are going. When referring to customer engagement,...
The Advantages Of Gamification And How You Can Make Full Use Of It
Oftentimes marketers refer to "tactics" such as incentives and gamification as ways to engage and activate consumers. But did you know that these tactics...
5 Useful Tips From Experts In Customer Engagement
Customer engagement is a broad term that can describe any number of business functions such as customer experience, customer success, and marketing. Wikipedia describes...
The Top Marketing Technology Buzzwords for 2019
The right buzzword or “buzz phrase” used at the right time can not only impress your colleagues, clients, and customers by making you sound...
How to Create a Viral Contest (in 10 Days or Less)
Contests and sweepstakes are tactics that will always have a place in the marketing mix. By continually tapping into the desire for free stuff, brands...
8 Mistakes You’re Making With Sweepstakes and Contests
Sweepstakes, giveaways, and contests are a popular marketing tactic for growing your audience and winning new business leads. However, there is a common misconception...
8 Examples that Prove User-Generated Content is More Powerful than Ever
Rather than talking at customers, brands are letting customers speak to each other by motivating them to share User-Generated Content, also known as UGC....
2018 Consumer Engagement Trends
Speculation, not strategy, has been the name of the game for emerging technologies such as augmented reality and artificial intelligence. Though these innovations have...
Don’t Call It A Comeback: Why QR Codes Are Here to Stay
For many, QR (Quick Response) codes had their heyday alongside the rise and fall of the Blackberry smartphone. But for marketers, QR codes have...
9 Signs You’re a Customer Service Expert
The customer service profession is known for high turnover rates and agent burnout, however, some professionals greatly excel in this line of work, and...
6 Foolproof Ways to Improve Customer Satisfaction
Introduction In this handy playbook, contact center leaders will learn the ins and outs of improving customer satisfaction, otherwise known as CSat. This guide discusses...
The Anatomy of a Successful Contact Center Manager [Infographic]
If you’ve chosen a career as a contact center manager, it won’t take long to realize how demanding the job is. It takes someone...
Top Trends Shaping the Future of the Contact Center
The contact center is becoming quite the paradox. It must be open-ended but also secure, both customer-centric and employee-centric, legacy-based yet modernized, and the...
Top 10 Leading Customer Experience Trends for 2017
Since customer expectations are changing just as rapidly as the advances in technology, enhancing the customer experience is an ongoing goal for most companies....
Top Customer Service Fails of 2016
If you’ve ever tweeted about waiting on hold with a call center your frustrations have likely been cataloged on the website onholdwith.com. The site...
The Difference Between Customer Service and the Customer Experience
Something serious has come to my attention: Some organizations still don’t know the difference between customer service and the customer experience for the contact...
Top 9 Call Center Trends for 2016
Did you know the cost of poor customer service is over $41 billion per year? Clearly, that number is too big to ignore. More than...