Nicholas Watkis
Nicholas Watkis, AE MA DipM CMC FCIM
Nicholas Watkis set up Contract Marketing Service in 1981, providing professional interim marketing management for a wide variety of businesses. Over 30 years practical experience in organizations, large and small, national and international, led to the development of Business Performance Maximized specialist in marketing performance measurement.
Effective Communication Requires Plain Speaking
“Intellectual discussion s between marketing executives using flowery language and drawing diagrams on a white board can be a million miles away from reality.”...
Can Marketing Game the System
“Gaming the system” is a term that refers to the way people in organizations will, if allowed to, operate the corporate organization to their...
Business Sucess Requires Clear Objectives
For any business to be effectively managed it needs to have a clear objective of its purpose, which may be defined in a Mission...
Forget the Crystal ball, scenario planning prepares for the unknown.
The prospect of the end of the year always brings out the crystal ball for New Year predictions. For all people in business and...
Consultants – Help or Hindrance?
When it comes to finding answers to marketing and business problems, there is rarely only one solution. The question is, not whether one marketing...
Are we worth it?
The biggest cost of any organization is that of the wage bill. While commercial organizations, seek to keep costs to a minimum, there...
Silo mentality negatively effects management and income
It is a well know observation that as organizations grow, they become more bureaucratic, with a tendency to focus more on maintaining their internal...
Selling is the Foundation of Business
As commercial life starts to return to a semblance of normality and the effects of the pandemic recede, the need for effective selling will...
Covid’s effect on customer relations
When the current world covid pandemic subsides, the return to “normal” is likely to see some changes in the dynamic of the market and...
Is Parkinson’s Law adding to costs?
It was in 1955 that C. Northcote Parkinson published a humorous satirical article in the Economist, which described the natural tendency in the administration...
Rating your customer’s experience.
Whether it is a consumer or business to business organisation, the customer should be at the centre, as the customer provides the income. But...
Frequent change prevents achievement
Back in 2010, surveys by the CMO Council in the United States and the Chartered Institute of Marketing (CIM) in Britain suggested that on...
Are you confused?
The latest edition of the Chartered Institute of Marketing’s magazine “Catalyst” has a number of articles related to creativity especially involving brand, image and...
Cosing the sale may now take longer than you think
Selling is the only action that actually achieves the income, and unless the salesperson completes the sale, all other activities such as brand development...
How prepared are you for the return of demand?
The economies of many countries around the world have been effectively stalled by the world wide covid 19 pandemic. Demand has slowed or...
Invest and Adapt
The British retail market has been badly hit over the recent years, with a number of failures of famous high street brand names. Famous...
Effective Managers Deligate
To produce sustainable profitable income, by anticipating and satisfying customer demand, requires a process of careful management, which is generally referred to as “marketing”....
Changing Environments require changed thinking
There is now a general recognition nationally and internationally, that a recession will follow in the wake of the corona virus pandemic, which will...
When the going gets tough the tough get going
A pandemic such as that of Covid 19, is a world-wide phenomenon, which although rare, is not unique. As a result all the major...
Arbitary cost cutting is dangerous
The covid-19 pandemic is having a serious effect on commercial activity across the world, producing a state of economic recession. Many businesses are seeing...