Nicholas Watkis

How well do you understand your business?

What do you know about your business? More importantly, what do you know about getting and retaining the business that produces the income for...

Managers have to manage; they don’t need to be creative.

Every commercial business started as an idea for the purpose of making money. Successful entrepreneurs are good at identifying problems of society and individuals;...

To Lead or Manage, – that is the question.?

Government organizations local and national spend a lot of money on leadership training, aping so it seems what is done in business. But it...

“If you are not in business for profit or fun why are you here?”

"Up the Organization" written in 1970 by Robert Townshend the then chairman of Avis Rental cars, was a worldwide best seller. Townshend analysed and...

Marketing isn’t war, its management

There have been a number of books in recent years suggesting that successful business is like warfare, e.g. Mark McNeilly's "Sun Tzu and the...

Cash flow is king

When considering any business, the two principle documents which are consulted are the Balance Sheet and the Profit and Loss account. These two documents...

Mumbo Jumbo damages marketing credibility

Recent papers published during this year by the Chartered Institute of Marketing (CIM) and its respective publishing partners, Deloittes and Accenture, make interesting reading. The...

Can marketers game the system?

Both the marketing press and academia appear to concentrate on the marketing structures and organizations of larger companies, rather than that of small and...

If you don’t do this, you won’t succeed

If you don’t do this, you won’t succeed Most marketers would consider their role in a business to be one of creativity, especially regarding advertising,...

Can you spend nothing on Marketing?

The leader article in September's edition of "The Marketer", titled "Who needs money?" suggested the idea of "marketing "without money. The article cited several...

New Posts