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Nicholas Watkis

Nicholas Watkis, AE MA DipM CMC FCIM
Nicholas Watkis set up Contract Marketing Service in 1981, providing professional interim marketing management for a wide variety of businesses. Over 30 years practical experience in organizations, large and small, national and international, led to the development of Business Performance Maximized specialist in marketing performance measurement.

Contribution and Investment define Marketing Success

A recent article in the Chartered Institute of Marketing’s (CIM) on-line magazine “Catalyst,” seems to question the use of ROI (Return on investment) as...

Does your advertising work?

Advertising can take many forms, from media space, posters, film, video and social media. Its purpose is to inform about products and services, and...

Do managers really understand what they are managing?

Marketing is defined as the management process which anticipates and satisfies customer demand profitably. A marketing manager should therefore control the assets and process...

Management control requires measurements and numbers

Much of the marketing related media seem to concentrate on virtue signalling regarding “green issues” diversity, social inclusion, gender politics, but seldom on the...

How cost effective is your marketing investment?

It seems to be generally accepted that the main objective of every business is to fulfil its mission or vision statement, along with its...

Group Think makes bad decisions

There are always consequences to decisions, especially bad ones; the decision by British Airways to re-brand, and by Coca-Cola to change their original...

Don’t let Business Reorganisation harm customer relations

It was announced this week that to ensure that the company hits its diversity and inclusion targets BT (British Telecom) was to reduce staff...

Making it happen requires action not words

Business is about making money, so making sales is the fundamental process for producing income. The success of every business is dependent on getting...

Going through the motions

Is your business just going through the motions or is it actually delivering, - and how do you know? When things appear to be running...

Are we there yet?

You can’t succeed without a clear objective, but success also requires a plan for enacting the necessary actions required to achieve the objective. Not so...

Make and Exhibition of yourself

The purpose of every business is to make money. The responsibility of every commercial manager is to produce a sustainable flow of profitable income...

Specialists not experts

The new book 'Big Con' by Mariana Mazzucato and Rosie Collington is a damming assessment of the consulting industry particularly the relationship between the...

Selling is the key to success

Following the covid pandemic, governments are looking for economic growth to re-establish their economies, but what exactly do they mean? When Governments want to...

If you don’t tell your customers, how are they to know?

Customers should be the first concern of every business, as without them there is no income. Gaining and retaining customers is therefore of prime...

Cash flow – the lifeblood of business

In a recession, businesses need to be resolute in cutting out waste and un productive expenditure. If you can’t eat it don’t grow it....

Will it make a shilling?

When presented with any new proposal, the senior director of a famous merchant bank would ask “will it make a shilling?” In other words,...

Performance measures aid good management

At the heart of every business is the management process known as marketing, which generates profit by anticipating and satisfying customer demand. All marketing...

What are your customers really buying?

Regardless of what economic forecasters say, the evidence is that world trade is going to go through some difficult times in the immediate future....

Customer Communication must be two way

It is very easy to lose a customer but hard to gain a new one. Businesses only exist because of customers. If you cannot...

Recession requires Business Vigilance

Business life is getting tough. The days of credit, sales growth and benign economic environment are over, at least for the time being. Now,...

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