Home Authors Posts by Nicholas Watkis

Nicholas Watkis

Nicholas Watkis, AE MA DipM CMC FCIM
Nicholas Watkis set up Contract Marketing Service in 1981, providing professional interim marketing management for a wide variety of businesses. Over 30 years practical experience in organizations, large and small, national and international, led to the development of Business Performance Maximized specialist in marketing performance measurement.

How cost effective is your marketing investment?

It seems to be generally accepted that the main objective of every business is to fulfil its mission or vision statement, along with its...

Group Think makes bad decisions

There are always consequences to decisions, especially bad ones; the decision by British Airways to re-brand, and by Coca-Cola to change their original...

Don’t let Business Reorganisation harm customer relations

It was announced this week that to ensure that the company hits its diversity and inclusion targets BT (British Telecom) was to reduce staff...

Making it happen requires action not words

Business is about making money, so making sales is the fundamental process for producing income. The success of every business is dependent on getting...

Going through the motions

Is your business just going through the motions or is it actually delivering, - and how do you know? When things appear to be running...

Are we there yet?

You can’t succeed without a clear objective, but success also requires a plan for enacting the necessary actions required to achieve the objective. Not so...

Make and Exhibition of yourself

The purpose of every business is to make money. The responsibility of every commercial manager is to produce a sustainable flow of profitable income...

Specialists not experts

The new book 'Big Con' by Mariana Mazzucato and Rosie Collington is a damming assessment of the consulting industry particularly the relationship between the...

Selling is the key to success

Following the covid pandemic, governments are looking for economic growth to re-establish their economies, but what exactly do they mean? When Governments want to...

If you don’t tell your customers, how are they to know?

Customers should be the first concern of every business, as without them there is no income. Gaining and retaining customers is therefore of prime...

Cash flow – the lifeblood of business

In a recession, businesses need to be resolute in cutting out waste and un productive expenditure. If you can’t eat it don’t grow it....

Will it make a shilling?

When presented with any new proposal, the senior director of a famous merchant bank would ask “will it make a shilling?” In other words,...

Performance measures aid good management

At the heart of every business is the management process known as marketing, which generates profit by anticipating and satisfying customer demand. All marketing...

What are your customers really buying?

Regardless of what economic forecasters say, the evidence is that world trade is going to go through some difficult times in the immediate future....

Customer Communication must be two way

It is very easy to lose a customer but hard to gain a new one. Businesses only exist because of customers. If you cannot...

Recession requires Business Vigilance

Business life is getting tough. The days of credit, sales growth and benign economic environment are over, at least for the time being. Now,...

Home working – a potential minefield

A study, published this month, (June 22) by the Policy Institute of King’s College, London, revealed that six in ten London staff are...

Business is driven by customers not by administration

The purpose of every business is to make money, which benefits the shareholders, the staff and the customer without whom there is no revenue...

Effective Communication Requires Plain Speaking

“Intellectual discussion s between marketing executives using flowery language and drawing diagrams on a white board can be a million miles away from reality.”...

Can Marketing Game the System

“Gaming the system” is a term that refers to the way people in organizations will, if allowed to, operate the corporate organization to their...

New Posts