Nicholas Watkis
Nicholas Watkis, AE MA DipM CMC FCIM
Nicholas Watkis set up Contract Marketing Service in 1981, providing professional interim marketing management for a wide variety of businesses. Over 30 years practical experience in organizations, large and small, national and international, led to the development of Business Performance Maximized specialist in marketing performance measurement.
Decision Making
Many business decisions are made on the basis of what we think we know, rather than on the fact of what we actually know...
Marketing Management and Leadership
Commercial managers need to be both managers and leaders, but what does this mean? What is “leadership” in the commercial world.? Making mission or...
Adapt to Survive
Judging from the marketing press, many marketers are involved in data capture and analysis or involved in creative marketing communications. Few seem to be...
Getting Results
The purpose of every business is to make money, thus the success of every business can be measured in the amount of money it...
Does your marketing make money?
Does your marketing make money, -if so – how do you know? Can you justify the investment as necessary for the return? If not...
Does Chatbot damage customer relations?
Recent research by Mortar Research, published in the Daily Telegraph of 18 Aug 25 makes interesting reading. Of 2,029 UK adults surveyed from 13-15...
Only closing the sale makes the money
For any business, the fact is that only the ability of sales people to close a sale, actually produces the income on which the...
Can Marketers Manage?
The text of a recent CIM podcast entitled Why marketing’s boardroom absence is bad for business , makes interesting reading, with a feeling...
Marketing Professionalism
A recent survey by the Chartered Institute of Marketing, as reported in its on-line magazine Catalyst, makes interesting reading. The survey suggested that trust across...
When sales are down, what do you do?
The current turmoil in the international trade and financial markets is having an adverse effect on business confidence and inflation everywhere. At all levels,...
Price dictates profit, demand dictates price
All businesses at some-time or other are subject to variations in their volume of sales and level of income. Depending on the type of...
The Golden Rule
The Golden Rule states that “he who has the “gold” makes the rules”. The rule applies both to politics as well as commerce, but...
Is your marketing a success or failure?
Is your marketing a success of a failure? How do you know? It depends first on how Marketing is defined. The Chartered Institute of...
Prepare for difficult times ahead
The economic situation for 2025 looks to be varied across the world. In the United States, the economic situation seems to be increasingly buoyant...
Successful Marketing requires knowledge and measurement
When the late Lord Weinstock was chairman of GEC, it was generally considered one of the most efficient British companies of the...
Assets not on Balance Sheet
A balance sheet is a snapshot of the financial standing of a business at a particular time, listing its assets and liabilities, together with...
Only good service retains customers
Businesses exist only for the purpose of making money. Whatever a business makes or type of service it provides, money is only produced when...
Is Marketing what you think it is?
The purpose of any commercial business is to make profits for the benefit of its shareholders and employees, by satisfying customers. The contribution of...
If it ain’t broke, don’t fix it
Customers want products and services that can be relied upon to do the job required. Problems arise when companies for their own nefarious reasons...
Does the customer always get what they want?
Does the customer always get what they want in terms of product and service? The answer is often “no”. Frequently the customer has to...