Nicholas Watkis, AE MA DipM CMC FCIM
Nicholas Watkis set up Contract Marketing Service in 1981, providing professional interim marketing management for a wide variety of businesses. Over 30 years practical experience in organizations, large and small, national and international, led to the development of Business Performance Maximized specialist in marketing performance measurement.
Much of the marketing related media seem to concentrate on virtue signalling regarding “green issues” diversity, social inclusion, gender politics, but seldom on the...
It seems to be generally accepted that the main objective of every business is to fulfil its mission or vision statement, along with its...
There are always consequences to decisions, especially bad ones; the decision by British Airways to re-brand, and by Coca-Cola to change their original...
It was announced this week that to ensure that the company hits its diversity and inclusion targets BT (British Telecom) was to reduce staff...
Business is about making money, so making sales is the fundamental process for producing income. The success of every business is dependent on getting...
Is your business just going through the motions or is it actually delivering, - and how do you know? When things appear to be running...
You can’t succeed without a clear objective, but success also requires a plan for enacting the necessary actions required to achieve the objective. Not so...
The purpose of every business is to make money. The responsibility of every commercial manager is to produce a sustainable flow of profitable income...
The new book 'Big Con' by Mariana Mazzucato and Rosie Collington is a damming assessment of the consulting industry particularly the relationship between the...
Following the covid pandemic, governments are looking for economic growth to re-establish their economies, but what exactly do they mean? When Governments want to...
Customers should be the first concern of every business, as without them there is no income. Gaining and retaining customers is therefore of prime...
In a recession, businesses need to be resolute in cutting out waste and un productive expenditure. If you can’t eat it don’t grow it....
When presented with any new proposal, the senior director of a famous merchant bank would ask “will it make a shilling?” In other words,...
At the heart of every business is the management process known as marketing, which generates profit by anticipating and satisfying customer demand. All marketing...
Regardless of what economic forecasters say, the evidence is that world trade is going to go through some difficult times in the immediate future....
It is very easy to lose a customer but hard to gain a new one. Businesses only exist because of customers. If you cannot...
Business life is getting tough. The days of credit, sales growth and benign economic environment are over, at least for the time being. Now,...
A study, published this month, (June 22) by the Policy Institute of King’s College, London, revealed that six in ten London staff are...
The purpose of every business is to make money, which benefits the shareholders, the staff and the customer without whom there is no revenue...
“Intellectual discussion s between marketing executives using flowery language and drawing diagrams on a white board can be a million miles away from reality.”...