Maricel Rivera
Maricel Rivera is a research writer covering small business, technology, and online marketing. She has worked with various software startups including Comindware, Bitrix24, ZipBooks, and SafeSend. Her work can be found on various business and tech blogs such as Business.com, Business2Community, Tweak Your Biz, among others.
A picture paints a thousand words. Vision trumps all other senses. Most website visitors only read about 20% of your web page. A moving picture…
When one speaks of “exciting” industries, three things immediately come to mind: lifestyle, food, and travel. But automation software, tire technology, or cleaning supplies?...
According to statistics compiled by helpdesk software Help Scout: 70% of buying experiences are based on how the customer feels they’re being treated. In...
Competition among brands is intensifying, and the war is increasingly being fought in a new battleground called “customer experience.” By 2018, Gartner predicts that...
There’s strictly nothing “just business” about customer service. Each customer is unique and therefore demands a highly personalized experience. If you want to stand...
It’s the age of the customer. They’re more empowered now more than ever. And they’re developing exacting standards, partly because of the sheer amount...
Despite the ever-increasing popularity of online, video and mobile games, one game I notice still being played by some kids is a naming game...
Your website is a marketing tool, not an online brochure. You probably already heard that a countless number of times in the last year...
Any businessman worth his salt would tell you that if you want your business to be a success, you should be paying a good...
Zappos's recent jab at Kanye West elicited mixed reactions, some calling the move brilliant and humorous, while others saw it as an inefficient use...
If you do the same stuff over and over, eat the same food every single day, watch the same stale shows day in and...
Using paper when digitization can suffice is wastage of resources and an insult to the forests that had been denuded to manufacture those wasted...
Boosting the online credentials of an entity is not easy business. When it comes to content, the web is certainly WIDE, and searching for...
The need for a workflow management system usually kicks in when savvy businessmen and results-driven intellectuals come together, where a production work sequence is...