Maricel Rivera
Maricel Rivera
Maricel Rivera is a research writer covering small business, technology, and online marketing. She has worked with various software startups including Comindware, Bitrix24, ZipBooks, and SafeSend. Her work can be found on various business and tech blogs such as Business.com, Business2Community, Tweak Your Biz, among others.
Visual Marketing: Tips and Tools for Non-Designers for 2017 and Beyond
A picture paints a thousand words. Vision trumps all other senses. Most website visitors only read about 20% of your web page. A moving picture…
Creating Content for Boring Industries: 7 Tips to Steal
When one speaks of “exciting” industries, three things immediately come to mind: lifestyle, food, and travel. But automation software, tire technology, or cleaning supplies?...
5 Ways to Keep Customers for Life
According to statistics compiled by helpdesk software Help Scout: 70% of buying experiences are based on how the customer feels they’re being treated. In...
Customer Service in Graphic Design: How Design Impacts the Customer’s Experience
Competition among brands is intensifying, and the war is increasingly being fought in a new battleground called “customer experience.” By 2018, Gartner predicts that...
How to Make Your Customer’s Experience Unique and Personal
There’s strictly nothing “just business” about customer service. Each customer is unique and therefore demands a highly personalized experience. If you want to stand...
4 Ways to Build Stronger Customer Relationships in the Age of the Customer
It’s the age of the customer. They’re more empowered now more than ever. And they’re developing exacting standards, partly because of the sheer amount...
On Brand Recognition, Evian’s Dancing Babies and Standing Out for the Right Reasons
Despite the ever-increasing popularity of online, video and mobile games, one game I notice still being played by some kids is a naming game...
Four Ways to Effectively Chase Visitors Away from Your Website
Your website is a marketing tool, not an online brochure. You probably already heard that a countless number of times in the last year...
Customer Service, Handling Time and BPM Software – How They Work Together
Any businessman worth his salt would tell you that if you want your business to be a success, you should be paying a good...
Leveraging Customer Service in Your SEO Efforts
Zappos's recent jab at Kanye West elicited mixed reactions, some calling the move brilliant and humorous, while others saw it as an inefficient use...
Workflow Management and Customizable BPM Software: Your Solutions to Routine Operations
If you do the same stuff over and over, eat the same food every single day, watch the same stale shows day in and...
Workflow Automation: Setting the Stage for a Winning Strategy
Using paper when digitization can suffice is wastage of resources and an insult to the forests that had been denuded to manufacture those wasted...
Is Your Sales Model Too “Risky” for Customers to Trust? Try These Strategies.
Boosting the online credentials of an entity is not easy business. When it comes to content, the web is certainly WIDE, and searching for...
Workflow Management System: 10 Questions to Ask to Find the Perfect Fit
The need for a workflow management system usually kicks in when savvy businessmen and results-driven intellectuals come together, where a production work sequence is...