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Angelina Lawton

Angelina Lawton
Angelina Lawton has combined her passion for sports, branding, and technology to become Founder + CEO of Sportsdigita and a respected leader in the sports industry. She was recently named by Forbes as one of “The Most Powerful Women in U.S. Sports” and was a cover story feature for Inc. Magazine. Angelina received a Bachelor of Arts with a focus in Journalism from Arizona State University and was formerly the SVP of Corporate Communications for the NHL’s Tampa Bay Lightning.

Customization Vs. Personalization: Understanding the Difference

Collectively, businesses are now more informed regarding the customers they serve. Prior to the existence of the internet and access to data, businesses knew...

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