Larisa Bedgood
5 Hot Social Media Strategies Boosting Sales for Retailers in 2016
Social media usage is continuing to grow at record paces, with 75% of all internet users now using social media. Just as quickly, the social media landscape is constantly being transformed as new social apps and platforms are introduced into the social sphere....
Which Industries Do Customers Remain Loyal to During a Move?
Even though it can be an exciting and happy experience, moving is still ranked as one of the top 5 most stressful life events. On the one hand it can be a fresh start, but on the other it involves many changes in established...
Why consumer-generated content is key for today’s retailers
Here are three ways to enhance marketing with consumer content. As marketers, the fact that “Content is King” has become so ingrained that it has become a staple of marketing strategies across virtually any industry. We produce mountains of blogs, frantically write articles, and create...
A Marketer’s Guide to Using Data
Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and market growth. According to a report by Forbes Insights and Turn, Data Driven and Digitally Savvy: The Rise of...
Retail for the Millennials – How Do They Purchase and What Do They Really...
Retailers, like many industries, have been focused for some time now on understanding, targeting, and converting millennial shoppers. They are tech-savvy, social, and mobile. This is nothing new – we have heard this before, but what does this really mean when it comes to...
Let Your Data Guide Your Marketing – 5 Ways to Transform Your Business with...
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target them with the right offers and through the right channels, which messages will drive the most conversions, how to improve...
Infographic: 3 Ways to Optimize Retail Marketing Emails
Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email marketing is the 2nd most effective ecommerce marketing channel, second only to search. StrongView recently surveyed email marketers about their...
The Ultimate List of Marketing Statistics You Need to Know for 2016
The Ultimate List of Marketing Statistics You Need to Know for 2016 As marketers, we all want to know the numbers. What is working, which strategies are driving conversions, and where can I get the most bang for my buck? Below is a list of...
Getting Mobile in Retail: Why 87% of Retail Marketers Plan to Up Mobile Spend...
Getting Mobile in Retail: Why 87% of Retail Marketers Plan to Up Mobile Spend in 2016 Mobile is taking over retail. Consumers research, price check, compare products, purchase, review products, and contact customer service all from the comfort of their mobile phones. And these uber-connected,...
How to Grow Your Customer Base by Marketing to New Movers
According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its customer base that move away in any given year. Targeting new movers who are looking to establish a new relationship...
What is Poor Data Quality Costing You?
Your data is a valuable asset. Especially in today’s world of faster consumers, your data needs to be in tip-top shape to target, engage and convert prospects. If not properly maintained, you risk any number of lost opportunities, decreased efficiency, and a negative...
Customer Reviews Can Improve Your Sales by 5 Times
In 2015 it was called “The Age of the Empowered Customer,” now 2016 is deemed “The Year of the Customer”, and it’s safe to say consumers’ assumption of control in future of retail will only grow from here. Consumer demands for mobile optimization, personalized...
An Overview of Data-Driven Marketing in 2016
Marketers can also purchase third-party data when there is no first-party data available. These highly specialized data sets are generally segmented by a defining factor such as lifestyle, life change events, location, and more. For instance an auto repair company could purchase a third-party...
4 Ways Retailers Are Making Big Strides in Digital Marketing
E-commerce has gone mainstream and the lines between digital and offline channels are blurring. Consumers browse online, use their mobile devices to price check in store, and purchase through whichever channel happens to be available at the time. This is clearly the age of...
Which Touch Points do Marketers Rate as Central to the Customer Experience?
The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the customer experience (CX) and how marketers are striving to implement strategies to create the best experiences possible for their customers....
How to Personalize the Retail Experience with Data
How to Personalize the Retail Experience with DataLeading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple channels, having a strong digital presence, engaging on social platforms, and embracing mobile continue to be key themes in targeting today’s...
The Ultimate Guide to Email Marketing for Retail
A Mobile Email Strategy is No Longer an OptionEmail is increasingly being viewed on mobile devices – we are now at the tipping point when mobile usage will exceed that of all other devices combined. And mobile users not only expect your emails to...
How Real-Time Marketing Drives Really BIG ROI
In today’s world of faster, bigger, and better, marketing is certainly no exception. As consumers move faster and shop across an ever-expanding set of channels, marketers are learning to keep up and match consumers stride for stride.Just how fast has marketing gotten? According to...
The Power of Third-Party Data
The Power of Third-Party DataThe first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.First-party is the...
The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections...
The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections with Today’s ConsumersThe definition of real-time marketing is evolving. The buzz around Big Data and the age of the “multi-channel, empowered consumer” has made marketers believe that a real-time and...