Larisa Bedgood
As Director of Marketing for DataMentors, I have a deep understanding of today's data-driven marketing environment, including key components such as Data Quality, Business Intelligence, and Data-as-a-Service (DaaS). I manage and coordinate all marketing functions, including lead generation goals, event and project management, and corporate communications.
Social media usage is continuing to grow at record paces, with 75% of all internet users now using social media. Just as quickly,...
Even though it can be an exciting and happy experience, moving is still ranked as one of the top 5 most stressful life events....
Here are three ways to enhance marketing with consumer content. As marketers, the fact that “Content is King” has become so ingrained that it has...
Data is one of the most important assets in the marketing mix. Data-driven marketing delivers results in terms of customer loyalty, customer engagement and...
Retailers, like many industries, have been focused for some time now on understanding, targeting, and converting millennial shoppers. They are tech-savvy, social, and mobile....
Marketing data lies at the foundation of every successful marketing strategy. Data tells us who are best customers and prospects are, how to target...
Although email has been around for 20+ years, it continues to be one of the most successful strategies for retail marketers. In fact, email...
The Ultimate List of Marketing Statistics You Need to Know for 2016 As marketers, we all want to know the numbers. What is working, which...
Getting Mobile in Retail: Why 87% of Retail Marketers Plan to Up Mobile Spend in 2016 Mobile is taking over retail. Consumers research, price check,...
According to the U.S. Census Bureau, roughly 40 million people move each year, meaning the average business needs to replace about 20% of its...
Your data is a valuable asset. Especially in today’s world of faster consumers, your data needs to be in tip-top shape to target,...
In 2015 it was called “The Age of the Empowered Customer,” now 2016 is deemed “The Year of the Customer”, and it’s safe to...
Marketers can also purchase third-party data when there is no first-party data available. These highly specialized data sets are generally segmented by a defining...
E-commerce has gone mainstream and the lines between digital and offline channels are blurring. Consumers browse online, use their mobile devices to price check...
The best value for the buck is no longer the deciding factor when choosing between brands. Today we hear more and more about the...
How to Personalize the Retail Experience with DataLeading retailers have made great strides in becoming omni-channel, multi-channel marketing experts. Reaching consumers across multiple channels,...
A Mobile Email Strategy is No Longer an OptionEmail is increasingly being viewed on mobile devices – we are now at the tipping point...
In today’s world of faster, bigger, and better, marketing is certainly no exception. As consumers move faster and shop across an ever-expanding set of...
The Power of Third-Party DataThe first thing to sort out when considering a data strategy is what types of data you have, what types...
The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections with Today’s ConsumersThe definition of real-time marketing is evolving. The...