Larisa Bedgood
Larisa Bedgood
As Director of Marketing for DataMentors, I have a deep understanding of today's data-driven marketing environment, including key components such as Data Quality, Business Intelligence, and Data-as-a-Service (DaaS). I manage and coordinate all marketing functions, including lead generation goals, event and project management, and corporate communications.
The Marketer’s Guide to Cross-Channel Marketing
According to a new study by Forbes and Turn, 64% of executives surveyed “strongly agree” that data-driven marketing is crucial to success in a...
How to Drive 5 Times More Revenue with Data-Driven Content
Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by Aberdeen Group. Those companies...
4 Ways to Personalize Your Social Media Marketing
4 Ways to Personalize Your Social Media MarketingSocial media marketing has become an invaluable tool in today’s modern business environment. There are few better...
A Key Secret to Increasing Response Rates and Acquiring New Customers (Hint: Data Modeling)
It’s your job to know your customers, what makes them buy and how to find more like them. The hard part of that job...
Did You Know Multi-Channel Customers Spend 3-4 Times More? Here’s 6 Ways to Get on Board!
At its core, multi-channel marketing is a strategy that blends various communication channels (online, mail, email, social etc.) using consistent messages and brand imagery....
In 2016, the Customer Experience Will Separate the Winners from the Losers
We recently published a post with our predictions for marketing trends in 2016. One of the key trends gaining in momentum is the importance...
Life Stage Marketing: 3 Examples of Targeting Consumers When it Matters Most
Life Stage Marketing: 3 Examples of Targeting Consumers When it Matters MostWhat do a newly married couple, a recent college graduate, and an expectant...
How to Target and Win Over Today’s Connected Retail Consumer
Targeting and acquiring today’s connected retail consumer has never been more challenging. Mobile commerce continues to rise, making it more difficult to build brand...
4 Ways to Deliver Outstanding Customer Experiences (or 72% of Them May Leave)
Research confirms and we know this intuitively, positive customer experiences will keep our customers coming back. No one wants to continue doing business with...
Two Obstacles Facing Retailers for Data Driven Marketing Success
Data Driven marketing is on its way to becoming the standard in all industries. A 2015 study by the Global Direct Marketing Association and...
Do You Really Know Your Customers? 4 out of 5 Consumers Say No!
You may think you know your customers, but according to a new study by IBM, nearly 80% of consumers stated that brands really don’t...