Larisa Bedgood
The Marketer’s Guide to Cross-Channel Marketing
According to a new study by Forbes and Turn, 64% of executives surveyed “strongly agree” that data-driven marketing is crucial to success in a hyper-competitive global economy. Data drives all aspects of marketing and without doubt is the most valuable resource for marketers today. Today’s...
How to Drive 5 Times More Revenue with Data-Driven Content
Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by Aberdeen Group. Those companies driving the most revenue have a focused strategy, aligning content to their target personas across the entire buyer’s journey.As content...
4 Ways to Personalize Your Social Media Marketing
4 Ways to Personalize Your Social Media MarketingSocial media marketing has become an invaluable tool in today’s modern business environment. There are few better ways to connect with your target audiences, not only in terms of numbers, but in the type of conversations. More...
A Key Secret to Increasing Response Rates and Acquiring New Customers (Hint: Data Modeling)
It’s your job to know your customers, what makes them buy and how to find more like them. The hard part of that job has always been separating the wheat from the chaff.If your marketing budget is being tracked to sales and ROI more...
Did You Know Multi-Channel Customers Spend 3-4 Times More? Here’s 6 Ways to Get...
At its core, multi-channel marketing is a strategy that blends various communication channels (online, mail, email, social etc.) using consistent messages and brand imagery. The name of the game is a seamless experience for the customer, however or whenever they decide to interact with...
In 2016, the Customer Experience Will Separate the Winners from the Losers
We recently published a post with our predictions for marketing trends in 2016. One of the key trends gaining in momentum is the importance of the customer experience. Marketers who embrace the concept of providing truly exceptional experiences will quickly rise to the top...
Life Stage Marketing: 3 Examples of Targeting Consumers When it Matters Most
Life Stage Marketing: 3 Examples of Targeting Consumers When it Matters MostWhat do a newly married couple, a recent college graduate, and an expectant mom all have in common? Yes, this sounds like the beginning of a bad joke, but in actuality, each of...
How to Target and Win Over Today’s Connected Retail Consumer
Targeting and acquiring today’s connected retail consumer has never been more challenging. Mobile commerce continues to rise, making it more difficult to build brand loyalty with a consumer who visits brick-and-mortar locations less frequently. Consumers shop across more digital channels, continually price checking and...
4 Ways to Deliver Outstanding Customer Experiences (or 72% of Them May Leave)
Research confirms and we know this intuitively, positive customer experiences will keep our customers coming back. No one wants to continue doing business with a company after a bad experience, poor customer service, wrong product shipments that aren’t quickly rectified, or for any number...
Two Obstacles Facing Retailers for Data Driven Marketing Success
Data Driven marketing is on its way to becoming the standard in all industries. A 2015 study by the Global Direct Marketing Association and Winterberry group found that 92% of surveyed marketing professionals believe that data will be an important factor in the future...
Do You Really Know Your Customers? 4 out of 5 Consumers Say No!
You may think you know your customers, but according to a new study by IBM, nearly 80% of consumers stated that brands really don’t know them. By now you know that this is the age of the empowered consumer. You need your customers more...