John Todor
John Todor
John I. Todor, Ph.D. is the Managing Partner of the MindShift Innovation, a firm that helps executives confront the volatility and complexity of the marketplace. We engage executives in a process that tackles two critical challenges: envisioning new possibilities for creating and delivering value to customers and, fostering employee engagement in the innovation and alignment of business practices to deliver on the new possibilities. Follow me on Twitter @johntodor
What Kind of Online Customer Engagement Leads to Sales?
It is generally agreed that only a small percentage of participants actively contribute in social media. At the June 2009 Online Community Unconference many...
Who Will Miss Car Dealers? Not Customers!
Over the last few days Chrysler and GM have fired nearly 2000 dealers. The manufacturers say it will help them become more competitive. The...
Human-Centered Design
When designing the user interface, the idea is to make it easier for the human, not force them to adapt to the complexity and...
10 Resources That Might Keep Twitter Quitters Engaged
Recently, Nielsen Online reported that more than 60% of U.S. Twitter users fail to return the following month, or in other words, Twitter's audience...
Zappos Want to Make You Happy! Here’s How!
A little fun and a lot of serious business ideas from Zappos. First, they got from zero to $1 Billion in shoes sales in less...
Making a Living as a Blogger
According to the Bureau of Labor Statistics, 452,000 people make their primary income as a blogger. That's more people than work as computer programmers...
Why Businesspeople Use Twitter: Tales From the Trenches
Are you Twittering? If not, don't you know that it is the fastest growing social network with seven million people using it? If you are...
Yelp.com Bends to Media Pressure
In an earlier blog post I asked the question, "Can you trust peer-reviews." My comments stemmed from the growing concern that Yelp.com was exploiting...
Social Media, Earned Media and Paid Media
Social media is a very popular term these days. A Google search yields over 35 million results. Yet, many businesspeople cringe when then hear the...
Should Entrepreneurs Twitter — No says USA Today
No is the opinion of Steve Strauss a small business consultant in his USA Today article. He gives 4 reasons: #1 Your are in business...
Failing at Social Media – Now We Are Getting Somewhere
The Web 2.0 Expo in San Francisco had an interesting panel discussion yesterday, Why Social Media Marketing Fails – and How to Fix it. The...
Can You Trust Peer Reviews?
First, let me say that I am a big fan of peer reviews. I use them to learn about the experiences people have with...
Top 5 Lies That Marketing Tells Sales
The friction or disconnect between marketing and sales is real and contributes to disfunctionality. Geoffrey James's blog titled "Top 5 Lies Marketing Tells Sales""...
Stressed Out Employees Can Ruin Your Business
Yesterday a Dunkin Donuts employee slashed all four tires on a customer's car. Apparently, the customer felt the employee was taking too long to...
A Customer Experience Focus in the Recession Pays Off
Bruce Temkin of Forrester has just published new data showing a relationship between a focus on the customer experience and loyalty. These results...
Customer Experience, Emotions and the Recession
There seems to be a tacit assumption that when budgets get tight customers are attracted to discounts and lower prices. I have argued elsewhere...
Challenges and Opportunities of Social Media in Business
Here is a link to Jay Deragon's blog where he posts some interesting stats on the impediments to business adoption of social media. It...
The Science and Politics of Making Social Networks Work
Of the top 10 sites in Internet traffic, seven are involved in social media. And, a big part of social media is social networking....
The Recessionary Mindset for Businesses and Employees
I am going to make a few points that will have most people nodding their heads in agreement. Yet, many businesses, business leaders and...
Staples Inc: Customers Cutting Back. Profits Down. What to Do?
Staples Inc., the largest U.S. Office supplies chain announced that its 3rd quarter profits dropped 43% because businesses are not spending as much and...