Staples Inc., the largest U.S. Office supplies chain announced that its 3rd quarter profits dropped 43% because businesses are not spending as much and are spending on an as needed basis.
Of course, Staples is not alone. The recession and economic uncertainty make this picture one many if not most businesses are struggling with.
The question is, what can businesses do about it?
Fortunately, there is a new publication that provides timely insights, observations and advice from eighteen business and thought leaders from around the world. The Publication, The Importance of the Customer Experience in a Down Economy published by Ogilvy’s Customer Futures Group, is available as a free download.
In this 84 page report, eighteen thought leaders each provide unique insights and advice but when the report is seen as a whole, five seminal themes are clear:
- What customers are experiencing, why it matters and what to do about it
- Leadership strategies in troubled times
- Economics that justify a customer-focused strategy
- Delivering more with less
- Employees: stressed but so essential
To get your free copy of this timely publication click here.
